http://media.xbox360.ign.com/media/748/748506/vids_1.html
It's weird that they say NBA Live rips off 2K Sports when NBA 2K6's is different (You pull down on the right stick but you dont push), plus NBA Live 360 had a free throw demo at E3 a few months ago with this same system.
One of the most noticeable differences in gameplay is the increased amount of collision between players pushing off and posting up in the paint. There are 4x the animations in Live 360 then what you'll find on the Xbox and PS2, and this really helps add to the fluidity, and the feel of the game is a lot more realistic. Gone are the days of players skating like this is NHL Live. The players just feel more alive at times, even if some of the ball physics are still a bit jerky. We saw a lot of shots take some seriously unrealistic bounces off the rim, and to make matters worse, using the default camera, when you miss a shot, the camera zooms in on the rim. Not the players going for the rebound, but the rim. So you press jump and hope you grab the rock, but you really have no idea what's happening.
If you grab the ball, go back for the shot and get fouled, you'll then encounter an all new (as in ripped off 2K Sports) free throw shooting system using the right analog stick. Simply pull back, then press forward in one smooth motion to stroke the shot. Opponents have the ability to try and disrupt you by tapping X and B repeatedly to make your controller shake and up the pressure of each point.
It's weird that they say NBA Live rips off 2K Sports when NBA 2K6's is different (You pull down on the right stick but you dont push), plus NBA Live 360 had a free throw demo at E3 a few months ago with this same system.