BEIJING Ivanka Trump is fast becoming a cult figure for many in China, her popularity spiking so much there is already an online fan club dedicated to "Goddess Ivanka" with thousands of followers.
The boost in the first daughter's appeal has been such that her Chinese lawyers are currently filing several trademark applications in her name in a bid to stop hundreds of copycat Chinese companies cashing-in on her brand.
The applications in China have involved a bewildering array of products, from jewelry and underwear, to mattresses and formula milk powder all filed in the name 'Ivanka Trump' or similar sounding names since her father became U.S. president.
"Most people in China love Ivanka because of her friendly gestures towards the Chinese people," said Hu Xingdou, a blogger and professor of economics at the Beijing Institute of Technology, citing her visit to the Chinese embassy in Washington D.C. to celebrate the Chinese New Year, and her effort to teach Chinese language and culture to her children.
At the Mar-a-Lago summit between President Donald Trump and China's President Xi Jinping earlier this month, her 5-year-old daughter Arabella sang a traditional Chinese song to Xi and his wife. Trump posted the performance on her Twitter account and it has been watched by millions across China.
Arabella had already become an internet superstar in China after Trump posted online videos of her reciting a classical Chinese poem and singing a song she learned for Chinese New Year. It was seen as a touching gesture at a time when many in China are worried about President Trump's China-bashing rhetoric.
"That was a boost for Chinese cultural nationalism," added Hu, "because it shows that Chinese culture has an important place in international society."
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