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He's not trying to sell anything, but Sony is. Mark Cerny doesn't work for Sony, he is a consultant brought in to be the lead system architect on the PS5, whether the PS5 sells 100 units or 100 million units, Mark still gets his money. One thing is for sure though, he is very well versed in both the software and hardware side of things and knows more than 99.999% of the people on here about the subject. He's a pretty analytical guy that doesn't seem to spout the typical corporate marketing BS, he likes facts so when he talks about stuff it usually has some pretty good weight behind it.
Exactly. If anything he's a bad marketer of his work because he's literal, honest, and precise.
He doesn't go out of his way to clarify others misconceptions about his statements because he probably can't anticipate their misunderstandings. Some smart people suck at spin; they're honest, but not clever at selling. That's why so many people seem to misunderstand and or not get the shit he says. And some who do pretend to not get it to score shit talking points and troll. Cerny seems to either not get this or not give a fuck. He just says straight up what shit is. Good and bad. I'm impressed how often he shares how shit can or has gone wrong while making the games and consoles he's helped on (which are a lot.)
And he's been making games since games began. Literally everyone who speaks with him says he's very intelligent. He was the first American to ever get a PS1 dev kit. He signed Naughty Dog and Insomniac to funding deals when they were just 2 person start ups with no games yet. He helped create Sonic, Crash, Spyro, Jak, and recently helped create Spider-Man, Horizon, Last Guardian, Death Stranding, etc.... and of course ... Knack. He was system architect of the 2nd best selling console ever. I doubt he fucked up the design of the next PlayStation, especially since it seems like it's just a PS4 2.0.
The new SSD tech, and custom chips Sony is creating behind it, has PC gamers pissy because it's a custom, unique part that they won't be able to get or "beat" when the new GPUs or whatever other parts come out. That's why they all love Flops and that shit, because hardcore PC gamers will just go spend another $500+ to be able to run a game at a higher frame rate just to be like "see I'm better". That's why so many people are like "no it can't be that fast" or "no it can't run that high a clock" etc.
Sony's dominance of console gaming, and their first party games elite status currently, has not earned Sony any optimistic interpretations from non-Sony fans. They want to see they fail, because gamers want drama. They want to see the big ones on top fail, crash, then rise back up, then fail again, and the cycle goes on. It makes for the most dramatic viewing experience. If Sony just keeps dominating in sales and acclaim it gets boring for the press, for Xbox fans, etc. People are thirsty for change, drama etc.