Our experts have listened to every Wilson news conference and scanned every Wilson tweet from the past three years, so you dont have to. Just follow this quick and easy guide to Wilsons favorite football sayings, and soon motivation will be yours:
1. The separation is in the preparation. This is something of a mantra for him, and he is unable to go four consecutive weeks without saying it. Could be taken as a boast about his teams readiness to beat your team. Deploy accordingly.
2. The field is 100 yards long and 531/3 yards wide. This will be spoken about the dimensions of your field, but in the right hands could be distorted into a criticism of the averageness of your stadium. Especially effective strategy with fans.
3. Ignore the noise and Calm in the storm. These are his objectives as a quarterback, but he has deviated from them in the past. Just last week a phone went off while he was talking, and he didnt ignore the phones noise but actually commented on it. Could pipe in a ringing phone before a big drive instead of loud music.
4. No time to sleep. Or, to be more precise, #NoTime2Sleep. A nod to his desire to get better but could also be made into a slight: Is he saying he doesnt need sleep to beat you? Comes with a built-in hash tag for a maximum viral effect on Twitter.
5. Championship mindset. He says this about days, weeks and seasons, but could also mean that he thinks his team is a championship caliber while yours isnt. Underdog role could be helpful.
Wilson is almost laughably consistent with his message, so a good game plan is essential. You might be tempted to think of his news conferences as vanilla affairs devoid of controversy, but then again, maybe you just arent looking hard enough.