heavenly said:
When I think of Nintendo entering the animation business, I don't think of the Pokemon series (do Nintendo have any involvement in that...as far as the animation or writing goes?). I'm thinking more in line with the intro to Mario Power Tennis et al. Pixar have geniuses working for them and I'm kind of being facetious when saying Nintendo could upstage Pixar. But I think this would be a profitable venture for Nintendo? Are there too many risks involve? What are the profit margins in the animation business compared to the videogame business?
I think they have to recognize their audience here. The field of completely computer generated films is getting
very full, and frankly I don't see a valid way Nintendo could distinguish itself. And even if they're GOOD at the CG process (which frankly I haven't been impressed at the artistic aspect of any of their CG works in games yet), they need to have substantial writing talent to get people to the theatres. Square proved that you could have the most advanced CG animation and
still not draw crowds without a decent script and some grasp of cinematic technique.
As for the risks? They are numerous. In order to compete,
a lot of money must be invested to create a film. A movie like
The Incredibles cost one hundred million dollars to make. Nintendo would have to compete with THAT if they're honestly trying to compete directly with Pixar (which, frankly, is impossible). That's the type of thing where even one failure is enough to cripple your business venture.
And of course, profit margins depend entirely on cost:boxoffice ratio. How much does it cost to make? What about marketing? How much does that cost? How much did it make in the box office?
To put it in perspective, cost of making the film aside, it cost Pixar an estimated
35,000,000 to advertise Incredibles. Nintendo spent approximately
45,000,000 advertising the Nintendo DS. Imagine having to spend
135,000,000 to get a movie rolling, and Nintendo would also have to hope it's an even mild success. Put it all together, and the risks are vast. The cost of making a film and marketing it is likely much more than the cost of research and development on, say, a Nintendo DS.
ge-man said:
To be fair, the other stuff you mentioned was based on their licensed characters. From what I understand, Yamauchi is proposing a film based on a famous Japanese tale. Those previous ventures were essentially advertisments for their games--this is meant to serious work of art.
That's even
worse. In order to compete on a world wide scale, if they would be doing that, they need a story that will appeal to
all audiences, but particularly the US audience which is far larger than any other market. I can tell you for a fact that the US market for "obscure/famous Japanese tales" is not incredibly large, or at least not large enough to compensate for how much it would cost to make such a film.
And, as a serious work of art, who would they get to write the project? Who in the world would they get to do it? Frankly, the only Japanese writer/storyteller with an even
remote chance to transcend boundaries in animated films is Hayao Miyazaki. Do you know the sheer difficulty behind getting Miyazaki to write something for a studio
other than Ghibli? And even THEN, you have to market his films correctly - none of his films have been financial successes in the USA. Now if Nintendo hopes to win over the Japanese market, that might be a bit easier.