Imru al-Qays;189032900 said:
Great post. Where do you think the rot began to set in, by the way? Was it the post-Kinect drought? Halo 4? Letting Bungie go?
There have been a lot of catastrophically bad decisions that've gotten Microsoft to this point. It's almost hard to figure out how far back to go.
I think we got a whiff of Microsoft's perspective on their customers
back in 2007. This was the beginning of the end of sorts -- the point where people started to question just how much more consumer friendly Microsoft was compared to Sony. Remember, this was around the time when the public opinion around PlayStation was still in the negative due to the (now infamous) $599.99 price announcement.
After Moore's infamous trivialization of widespread consumer complaints (and subsequent departure), Shane Kim's 'out of touchness' with the Xbox business (Resident Evil 5 'announcement') and departure, other people instrumental in the Xbox business leaving (Bach, Allard), it became clear that things at Xbox were changing. Now, change can
absolutely be a good thing, however, the changes that were made at Microsoft led to the Kinect being a key part of the Xbox console, divesting from independent development, focusing on TV and sporting events rather than games, a $499.99 console, mandatory online attendance, inability to play used software, the infinite power of the cloud,
this, the list goes on. I think at this point, it's fair to say that the changes were not for the better of the Xbox brand, and as a result, the brand has suffered.
If I were to narrow it down to 5 things that someone can point at and say "That's probably why Xbox is in its current position", it would be the following: Bad leadership, Kinect, poor brand management, short-term decisions, and bad customer strategies.