Hello again, NeoGAF forums.
Forgive me as I am not familiar with forums, and I am unaware of the conventions of this community. I enjoyed participating in the 'NPD (U.S. Hardware Predictions)' game that the NeoGAF forums offered before the Report was finalized and released. The Neo GAF seems like a fun, intelligent community, so I would like to help the NeoGAF out by disclosing a few immaterial data points from Thursday's Report, although I do not have the time to participate in your 'console war' topics or respond to queries on a regular basis.
The Report in question is The NPD Group's October 2015 U.S. Games Industry Sales (New Physical Channel) Report which was released to its important clients on Thursday. It is my understanding that the NeoGAF community regularly discusses and analyzes U.S. Console Hardware point-of-sale data from these reports and would appreciate further disclosure to be able to use in 'console war' discussion.
Please keep in mind that the October 2015 U.S. Games Industry Sales (New Physical Sales Channel) Report tracks a 4-week month with a Reporting Period of 28 days (10/04/15 through 10/31/15), because The NPD Group follows a traditional 4-4-5 retail calendar. This is to ensure that weekly / quarterly periods can be properly compared relative to performance from previous years.
In Thursday's October 2015 Report, The NPD Group reported that Sony's 'PlayStation 4' U.S. Console Hardware had unit sales of 275K. In the same October 2015 Report, Microsoft's 'Xbox One' U.S. Console Hardware had unit sales of 303K. Also, Nintendo's 'Wii U' U.S. Console Hardware had unit sales of 65K.
You can refer to the following Excel bar graph I produced for the Neo GAF which conveniently contextualizes the above point-of-sale data in reference to data from previous NPD Reports:
It is important to note that NPD's monthly point-of-sale data reports on U.S. Games Industry sales occurring from new physical purchases at retail which is the largest channel for games sales, but does not represent 100% of industry sales; it does not account for consumer purchases made via digital distribution, used game sales, subscriptions, mobiles, rentals, or social network games. NPD's Games Market Dynamics: U.S. is issued quarterly and is NPD's official estimate of the consumer spend on the industry and it does include estimates of the size of those other monetization methods.