AMD has taken so long to jump at the OBVIOUS opportunity to seriously undercut NVIDIA in pricing that I start to wonder if they're both colluding to drive GPU prices up.
Any outsider could see the market share is there for AMD's taking. But I guess they'd rather sell to ~15% of the market at $XX profit margin per GPU vs 15-100% of the market at $XX-$XX profit margin.
Did you think this through? Because AMD clearly did and is doing the right move.
You enter a price war with Nvidia, the same kind of aggressive pricing ATI did back then that almost put them to bankruptcy. Nvidia is not even on the same level as that time anymore, AI revenu alone is basically's AMD's entire GPU/console revenu and
it's skyrocketing to the point where analysts are putting them as the next trillion dollar company because AI is exploding.
And you have Intel attacking on CPU side on top of eating the GPU marketshare.
Nvidia - AMD - Intel marketshares = 85-10-5
So you basically have two giants breathing down their neck. Just waiting for AMD to eat away the already low margins these products have, to jump in and bleed them.
Add to the fact that most peoples want AMD competition, only for the prices of Nvidia to drop so they go buy Nvidia anyway. It's a lose lose situation overall for AMD.
These niche products are not where the bread and butter is and AMD realizes this. Whatever fanbase they have that will buy the likes of Vega cards blindly, they'll put the margin accordingly to get any profit out of this small market share. The epeen wars for flagship products that get ~1% share is only for forum entertainment, it doesn't make any sense financially to be aggressive on these products.
Consoles / data centers / professionals / AI is where its at.
It sucks, but this is the reality. As long as we pay these prices for GPUs, on either camps, they have no reason to change.