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Paid music subscription streams rose 124% in 2016, downloads down 24.8%

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Plus: There were more song streams on an average day in 2016 than song downloads for the entire year, according to new report

The music industry’s attempts to convince people to pay for music seem to be working. Paid subscription streams rose 124 percent last year and made up 76 percent of all streams in 2016, according to a new report on U.S. music consumption by data tracker BuzzAngle Music. (Ad-supported streams only rose 14 percent.) That is up sharply from 2015, when subscriptions accounted for 62 percent of all streams.

Downloads, however, took a major hit last year. Song downloads were down 24.8 percent, and there were more streams on an average day in 2016 than song downloads for the entire year, according to BuzzAngle. (An average of 1.2 billion streams per day versus 734 million downloads for all of 2016.)

Overall album sales continued their slide as well, falling 15.6 percent, with physical album sales falling 11.7 percent and digital album sales falling 19.4 percent. Vinyl album sales, though, remained a bright spot, climbing 25.9 percent. The top-selling vinyl album of the year was twenty one pilots’ blurryface, with more than 49,000 copies sold, followed by Amy Winehouse's Back to Black, with 41,000 sold, and Radiohead's A Moon Shaped Pool with almost 40,000.

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Viewt

Member
Spotify is just such a good value. Every week, I find at least a couple new bands on Discover Weekly on Monday, cruise through their various albums during the week, then work through the daily mixes (which are also great, and lead to their own great finds) over the weekend. And then there's a fresh batch for me on Monday morning.

At $10, it's a no-brainer.

So, less money for musicians and more money for streaming services? Does that sound about right?

That does seem to be the rub, yeah. Though I wonder how much broader a band's audience can be now, and how that might end up coming in handy for shows. But that's purely speculative - I have no idea what the actual effect is.
 

mackattk

Member
Spotify has been well worth it for me, $10 for 3 months of on demand music or a single CD is an easy decision. I usually jump around various services for promotions they have. Right now I have a small overlap between Spotify and four free months of Google music. I haven't found a single service that I absolutely love though.

Yeah it sucks for the musicians, but I wouldn't buy music otherwise anyway, just stick to free streams or the radio.
 

Ashhong

Member
Spotify has been well worth it for me, $10 for 3 months of on demand music or a single CD is an easy decision. I usually jump around various services for promotions they have. Right now I have a small overlap between Spotify and four free months of Google music. I haven't found a single service that I absolutely love though.

Is this where we ask you how you got 3 months of music for 10$?
 

Stat Flow

He gonna cry in the car
Made the move to streaming once Apple Music hit and I didn't need a separate app for my music. Apple Music + iCloud Music Library has made my day.
 

Guevara

Member
I finally signed up for a service (Google Music).

I liked their playlists the best, and they were offering 4 months free for a while.

Not sure I'll keep it, but it's awfully nice.
 

Hale-XF11

Member

My understanding is that musicians make less than pennies on streaming services. The majority of their income comes from touring.

As per the OP, streaming is up and downloads/albums sales are down significantly.

If you're just a studio musician who doesn't tour and only writes and makes albums, you're basically getting hosed by the industry.
 
Google Play Music for life.

My mum asked "how could you pay for music you never own?"
I explained that its £10 a month and that's for all releases. All old albums the works.

She still doesn't understand. But hey.
 
I mean ya, legal music downloading is down because you can get unlimited streaming with offline listening for $5 a month if you're a student or $3 per person if you do a group/family plan. Unless I missed something and they're talking about piracy vs paid music subscriptions
 

Rootbeer

Banned
i love streaming. but still finding too many holes in what is available on spotify. subbing to multiple services is out of the question, so they really need to get this sorted. oh and lyrics. wtf is taking so long to re-add it.
 

RangerX

Banned
I mean ya, legal music downloading is down because you can get unlimited streaming with offline listening for $5 a month if you're a student or $3 per person if you do a group/family plan. Unless I missed something and they're talking about piracy vs paid music subscriptions

Yeah I doubt this is taking pirate downloads into account. A fuckton of people I know still pirate. A guy came into work with terabytes of pirated music trying to sell them on disc. I said your a bit late there mate. I don't pirate though. Spotify is too handy. I do feel guilty over how much the artists get ripped off though. Fuckin horrible labels.
 

Ashhong

Member
If you can find 5 others, you can nab a "family" plan for $15, making it $2.50 a month.

Granted, everyone in my "family" plan are friends, but still.

edit: math

Yea, I do this with Apple Music and my "family".

I was mostly just asking because I find it funny when people post "deals" that are clearly not the norm without any information about it.
 

Angel_DvA

Member
I wouldn't pay for music without those kind of services, Apple music is fantastic to me, I wish I could have the same value for TV Series and movies too.
 
Yeah I doubt this is taking pirate downloads into account. A fuckton of people I know still pirate. A guy came into work with terabytes of pirated music trying to sell them on disc. I said your a bit late there mate. I don't pirate though. Spotify is too handy. I do feel guilty over how much the artists get ripped off though. Fuckin horrible labels.

On the other hand, I know a lot of people who stopped pirating once they subscribed to a service.
 

Noobcraft

Member
I've been using groove music due in part to a free 3 month trial, Forza Horizon 3, and the free OneDrive storage that comes with it. I ran out of OneDrive space due to notes I took in OneNote during college.
 

Zenner

Member
Streaming is the future, still can't believe people buy CD's and individual albums on iTunes

Like Netflix streaming, it can still be a hassle to listen to what you want. Albums become available, and drop off. Some artists sign exclusive deals with one particular service. Many albums offer only a few tracks to stream; want to hear the rest? Buy the album.

I enjoy my MS Groove subscription, but sometimes it just ain't easy to listen to what you want.
 

Future

Member
On the other hand, I know a lot of people who stopped pirating once they subscribed to a service.

Yup. It's like Netflix and similar: provide convenient ways to pay and people will do it

What's funny is that I definitely never spent $10 a month on music before. But now I am doing it and technically getting less since I own nothing.
 
On the other hand, I know a lot of people who stopped pirating once they subscribed to a service.

Easier to stream than to pirate music, unless you're talking FLAC files. It's also harder to justify now that the legal alternatives are so cheap. Not sure what this info means as far as musicians go, I'd be interested to see how much streaming has affected the profitability of music artists vs before when it was primarily download legally vs pirate
 

Entropia

No One Remembers
I finally took the leap and signed up for Google Play Music last year because of a three month trial. So far, pretty happy with it and will probably continue with a paid subscription going forward.

It's nice to pay a flat fee and be able to have access to all the music I want rather than paying $15+ for one CD. My only complaint is that the availability of the music is not at my discretion. i.e. an artist could withdraw their library from Google and make themselves Apple exclusive, etc.
 

Kthulhu

Member
So, less money for musicians and more money for streaming services? Does that sound about right?

Unless their a struggling indie artist I don't really care. The people who complain about it the most are typically millionaires that are set for life, they'll be fine.
 

Regiruler

Member
Unless their a struggling indie artist I don't really care. The people who complain about it the most are typically millionaires that are set for life, they'll be fine.
"Struggling indie artist" can define entire genres.

I buy my music. I don't like wasting data and permanence and collecting appeals to me.
 
It's okay to enjoy streaming services while acknowledging that they're making the music industry worse. Support artists everyone.
 

RDreamer

Member
On the other hand, I know a lot of people who stopped pirating once they subscribed to a service.

Yeah most of the people I know that pirate anything just do it for early leaks of bands that they're likely either supporting by going to concerts or buying outright later. They're the sort most hardcore of music listeners so they've got a subscription to Spotify or whatever, too.
 

Fuchsdh

Member
Didn't realize I'd be old and obsolete before I hit a quarter-century. I'm still buying my music, mostly digitally for the convenience but occasionally on CD as there's a lot of limited-run pressings of stuff I like. I'd buy a lot more digitally if Apple or someone else big offered lossless versions, even if it was akin to iTunes Plus; got a lot of music I'd happily convert from 128KBps AAC.

If I'm hunting for new music free Pandora and store recommendations/Youtube are good enough for me. I'd rather put more money into musician's pockets at this point too, as it's pretty clear the rise of streaming is a detriment to most of them. The cost doesn't make sense for me, because unlike something like Netflix where I'll likely only watch a given show or film once or twice I listen to my music for years and repeatedly.
 
Not at all surprised. Spotify and Apple Music are fantastic services and great value for money. I can usually find anything I want to listen to on one or the other. Streaming has completely stopped me buying albums or pirating. The only music I buy outright are old vinyl to DJ with.
 

jmdajr

Member
I found some old concert ticket stubs and I can't believe how cheap they used to be.

But well what can you do. Shit has to balance out.
 

NekoFever

Member
Streaming is the future, still can't believe people buy CD's and individual albums on iTunes

I don't listen to a lot of music and buy 3-4 albums a year. It's cheaper to buy the CDs than to pay a monthly subscription fee that I won't use. And I get a perfect copy that belongs to me forever of an album that I cared about enough to buy it.

If I just want one certain song I'll pay £1 to get it off iTunes.
 

Fury451

Banned
Not a surprise. Like everything streaming is much more convenient, and there's so much to discover.

Honestly, I just can't afford $10-$15 per album anymore at this point in my life. I'll buy individual songs no problem, but I ended up paying for streaming subscription service and it's been well worth it in my opinion.
 

northernflights

Neo Member
How so?
If musicians ain't getting paid enough that's a label problem, not the fault of Spotify etc
The labels aren't the only party negotiating the compensation.

Essentially, copyright laws are gonna need to be shaken up before either the streaming companies or record labels decide to give their artists fair comp
 

Rest

All these years later I still chuckle at what a fucking moron that guy is.
Musicians always made the majority of their money from concerts and touring, IIRC
Not the case. In the 70's and 80's, labels ran the concerts, and would set them up as loss leaders to sell records. That's probably part of why so many musicians that were successful during that time are broke.
 
Apple Music is dope, haivng all my shit on my iPhone, Mac, and PC helps a ton; that and it only costs me $4.99 a month so...yea.

I contribute to this "problem"
 

Rest

All these years later I still chuckle at what a fucking moron that guy is.
How so?
If musicians ain't getting paid enough that's a label problem, not the fault of Spotify etc
Except that streaming services try to pay nothing for music, even though they're greatly profitable. There's been a lot of discussion about this, the services negotiated prices for when they were starting out, had little to no revenue and weren't sure how successful they'd be. They convinced labels and artists, like MTV did, that they're new and unproven and shouldn't really have to pay. Now that they're bigger they try to say "that's not a token royalty, that's the standard rate," even though it's just a token royalty.
 

Kthulhu

Member
"Struggling indie artist" can define entire genres.

I buy my music. I don't like wasting data and permanence and collecting appeals to me.

CDs are far from dead. I feel bad for the people who's livelyhood will be affected by streaming, but they're gonna have to adapt. Bandcamp and crowd funding are some of the things I've seen some artists take advantage of.
 
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