Thursday is the new Friday for EA and so FIFA 16 launched on 24th Sep, shooting straight to No1.
In terms of unit sell-through this is down around 7% over last years FIFA 15 week 1, though revenue is only down 4% thanks to the concentration of sales towards Gen 8 versions and Deluxe/Ultimate Team SKUs. Its a measure of how fast things change when you consider that last year Xbox 360/PS3 versions of FIFA 15 accounted for 45% of week 1 units compared to just 19% this year. Last weeks Top 1-2-3 of new releases all make way, with the previous No1 Destiny: The Taken King from Activision Blizzard (-70%) dropping to No2, Microsofts Forza Motorsport 6 (-46%) dropping one place to No3 and Konamis Pro Evolution Soccer 2016 (-55%) down 3 places to No6.
This week sees the launch of the 2nd toys-to-life refresh (after Disney Infinity 3 back in wk35) and it is Activision Blizzards Skylanders Superchargers racing in at No4 which is 3 positions higher than last years Trap Team week 1. Skylanders Superchargers is the 5th in the Skylanders series and the starter packs launch with a range of characters/vehicles. In total this generates just over £1m this week through the Chart-Track panel of retailers. The final new release within the Top 40 is Focus/Kochs Warhammer+American Football Blood Bowl II for PS4/Xbox One debuting at No15.
