Yeah here in California we have a lot of groups crying indecency and calling for the ad to be pulled.
...and for once I actually agree with them somewhat. The commercial is way too raunchy to be shown during the day when kids are watching. I don't think the ad should be pulled outright, but it should at least be relegated to late night hours.
I'm also one of those people who think Paris Hilton vomited profusely after every take with the burger.
You're not supposed to eat the burger anyway, since more often than not, they're not cooked all the way. And yeah, I agree with DarienA, can't see the appeal outside of her money.
She's famous for being famous. Rich brat stars in fuck film, becomes a star, gets even richer, stars in hamburger commercials. Seems like a natural progression.