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[Die Squirrel Die]

If anyone rapes Sony on cost.. it will be Nvidia. I still agree though, everyone is getting thier panties in a knott over initial costs. It is likely the same as the PS2 at launch, but I think Sony might test a $349 price point just for the heck of it. Probably get away with it too.

That's my thinking. As people have said, that perceived $300 ceiling for new hardware is going to have to be broken sometime and I see the PS3 as the machine to do it. One factor outside of manufacturing costs that will go towards determining the price is how well the Xbox360 does out of the gate. Sony will no doubt pull out all the stops to supress the 360 with PS3 hype. The more they succeed the more likely they'll opt for a higher price. On the flip side to that, if MS manage to counter the PS3 hype and make some effective headway, the more likely that Sony will swallow a larger loss and go for $300.