Lunatic_Gamer
Member
PlayStation had the most TV ad impressions again, with 354.8 million generated by two spots that ran over 1,250 times — though nearly all of those airings and impressions came from “A Storm is Coming,” promoting Ghost of Tsushima(the rest came from MLB: The Show 20). ESPN, AMC, and FX were the top three networks for PlayStation ads, accounting for over 56% of all impressions. Top programming included Major League Baseball, SportsCenter, and Family Guy. Clearly, PlayStation jumped on live baseball’s return to TV and a renewed interest in sports-related programming.
venturebeat.com
PlayStation led game industry TV ad impressions again, but Nintendo nips at its heels
From mid-July to mid-August, the game industry showed a small uptick in TV ad impressions (3.8%) compared to the previous 30-day period.
venturebeat.com
