Value-wise, the FEB is going to cost ten more dollars than if you were to buy the game and case with the 3G launch bundle. It stinks because before we were actually SAVING money by getting the FEB, but it's still not nearly as big of a deal as you're making it out to be.
I think people are undervaluing the case. If the flimsy travel pouch is $20, then the FEB should be more like $30. I bet it will sell for at least that on eBay.