But Lack, in seeking to make this vision a reality, has an unusual problem for a TV executive: sky-high ratings. Since the election of Trump, MSNBCs liberal primetime programs hosted by Chris Hayes, Rachel Maddow and Lawrence ODonnell have surged not just in ratings but in the share of the cable news audience theyre capturing. In its earnings call on Thursday, NBCUniversal specifically cited the boost in ratings to The Rachel Maddow Show for a spike in profits. Maddow has been the top show on cable news in the key demographic for two months running, an inconceivable achievement at MSNBC.
Tossing those primetime hosts overboard while theyre raking in viewership and revenue has so far proved an elusive task.
Hayes, Maddow, ODonnell ― the entire primetime lineup is doing record numbers and Lack cant stand it. It makes him furious, said one senior MSNBC source, echoing the sentiment of many other insiders who spoke to HuffPost only on the condition of anonymity. (An NBC spokesman said Lack is happy with the high ratings.)