Manmademan
Member
But Fox still owned them when 3 came out. What changed from then to now?
I heard this years ago when I was in school. Why would they want to sabotage their own property? I mean they still own the rights to the comics. They should want people to buy them right?
It's not about the characters per se, but the business relationship.
Marvel would like to be able to use some of the characters that Fox owns the film rights to. They would also like a larger share of merchandising.
Fox knows this, and instead of working with marvel they've been doing some really shitty things just to keep the rights to characters. The last FF movie is an example of a really terrible film deal made almost certainly just to keep the rights to those characters, even though the product was bad. this ALMOST happened with Daredevil and Ghost Rider years ago, but they weren't able to put something together to keep those rights and they reverted.
This damages the brand, and marvel isn't happy about that. The Fantastic Four used to be a flagship franchise for them and is now basically without value after back to back to back mediocre to downright bad movies.
On top of this, the marvel comics CEO (Perlmutter) is known to be extremely unreasonable and difficult to work with for everyone, not just fox. So the relationship between those two has gotten worse, not better even as everyone is making more money from the film property.
Recently there's been a realignment since Disney purchased marvel. the film and comic CEOs now report to the head of disney separately, and we've seen more deals work out between Fox and Marvel.