monkeymagic said:Many people are forgetting or just don't know that Sony already have hardware that supports iTunes
Sonys NAS-CZ1 network audio system supports iTunes
http://www.engadget.com/entry/1234000073040477/
So it is no stretch at all for PS3 to support it out of the box.
Politics across different Sony divisions may hinder general adoption of itunes/ipod support though..it remains to be seen if this was the exception rather than the rule.
Doesn't X360 offer similar kinds of functionality with all music players, including ipod, anyway? Of course, it doesn't have itunes, but just the "playing music off the player" bit..