Well, here's a post I made a while back on another forum which is firm evidence how much noise is perceived by different people lol
So, I was on the telephone to a friend and was talking to him about the noise my PS4 makes when playing BF4 and Knack. He responded with:
"Well, mine is silent! Even when playing games. It makes no noise at all and even the hum my Xbone makes in STANDBY is louder than my PS4 when playing a game, and it doesn't even feel hot"
As you can imagine, my heart sank, as mine ramps up sometimes when playing knack or BF4 and is very audible. Not overly or annoying, but I can defiantly hear it if I listen for it. And the air coming out the back is quite toasty! :-(
But yesterday I made a trip up to his, specifically to hear his PS4 and compare to see if mine is faulty and needs to be exchanged.
And I was relieved! It makes EXACTLY the same noises mine does!!!!

The same volume, pitch, tone, the way it rams up during BF4 and then dies down again as soon as you die and the screen goes black, everything

I put my hand behind it, and sure enough, the same toasty warm air as mine lol.
My mates response when I pointed all this out?
"Oh yeah, I never noticed that noise before"
So there you have it. Firm evidence that noise is completely subjective from one person to the next.
PS4's DO make noise. And if someone says theirs doesn't, then they either haven't noticed it, have the tv volume quite high and its masked or have poor hearing.