PS5 Vs Xbox Series X: First To 10 Million Sales Wins, Says Peter Moore

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PS5 Vs Xbox Series X: First To 10 Million Sales Wins, Says Former EA Exec - PlayStation Universe

PS5 vs Xbox Series X: Peter Moore says that the first console to reach 10 million sales will win the next-gen console war.
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Former Electronic Arts executive Peter Moore (he's also the bloke who had a GTA IV tattoo, if you recall) has weighed in on the PS5 vs Xbox Series X ruckus, suggesting the first console to hit 10 million sales will emerge victorious.

Moore, who also served at SEGA during the Dreamcast says and later headed up Microsoft's Xbox efforts, made the comments during a web conversation with Summer Games Fest host Geoff Keighley, Xbox marketing chief Aaron Greenberg, and analyst Michael Pachter.
Michael is right. You are going through what both companies are going through right now. Which is, "how much can we afford to lose in the first 12-18 months? What is our attach rate of software to hardware? What's the revenue we can drive through services?
What are we willing to do in year one, two, and three to hit 10 million (units sold)? Always remember first to 10 million wins. Michael is right, Microsoft right now the stock price, the market cap, everything is flying for them.
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Reminds me of that Don Mattrick quote from near the Xbox One launch:
"History has shown us that the first company to reach 10 million in console sales wins the generation battle. We are uniquely positioned to set a new benchmark for the industry."
They then went on to lose 50% market share, and stopped reporting Sales numbers :messenger_neutral: I mean, being a close second to Sony ain't a bad goal coming off the Xbox One in my opinion...
 
I hope Sony hits 10 million 1st and my primary console is usually Xbox and doesn't look like that's going to change next gen.

#2 always has that hunger and fight. All the great things the X1 had happen wouldn't have at #1 and the same could be said about the PS3 while it was climbing back to its feet.
 
Why does Microsoft continue to waste time and money investing in the console market? Just baffling. Leave it and focus on PC gaming exclusively you fools. No one enthusiastically purchases 'Microsoft' products unless it's either Windows or Office, and they do that begrudgingly.

The quicker they kill the xbox brand and settle for a small PC exclusive portfolio and release schedule the better.
 
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"First to 10 million" doesn't mean much in terms of winning. Of course, selling fast at start means you're profitable, but the business is quite stable for all big players right now.

Repeating yourself won't cause History to repeat itself, Moore. If only you were this passionate about the Dreamcast....
 
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The Shift said:
Why does Microsoft continue to waste time and money investing in the console market? Just baffling. Leave it and focus on PC gaming exclusively you fools No one enthusiastically purchases 'Microsoft' products unless it's either Windows or Office, and they do that begrudgingly.

The quicker they kill the xbox brand and settle for a small PC exclusive portfolio and release schedule the better.
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Yes make thousands redundant, force people to buy PC', Sony to be more expensive and less powerful. Selfish you sound, live on your own or still with your parents.
 
FranXico said:
If MS had really focused on PC gaming to give it mass market appeal and make consoles redundant, they would have been a force to be reckoned with.
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I don't think they need to make consoles redundant or anything like dominate the industry.

Something like below would suffice:

1. Age Of Empires
2. Flight Simulator
3. Minecraft
4. Obsidian CRPG
5. inXile CRPG

That's it - they don't really need anything else. The above titles will give a healthy enough ROI and the studio overhead will be kept to a minimum. They would probably make some nice bank by selling all the remaining studios and IP's to the highest bidder.

Basically I would love them to become a PC Strategy/CRPG/Simulator developer.
 
First to almost anything is becoming quickly irrelevant. With longer console generations, backwards compatibility and streaming technology it will definitely be about quality, not speed. Do the same rules apply to the first company who gets 10 million users to stream? Stadia very well may get it but if it sucks what good is it to hit that milestone? The biggest games this gen are the ones that have been continually updated. That keeps the marketing cycle alive (thanks to the internet) which is also why companies needed these milestones once upon a time. These days people are more likely to wait a year and check up reviews on X product or Y service and learn how its changed. Back then it was based on word of mouth and products/companies lived and died based on what's been said. There was little room for change at scale. That's what current and next gen brings. And you know what? It's better this way. Because the companies that suck go away because they suck and are mismanaged plain and simple. Will Nvidia get rights from publishers back? If they are the ONLY ones to have your Steam library available to stream 5 years from now, it doesn't matter if Stadia and MS have 10 million streamer subs each because its about who does it best, not first. The nice thing these days is that there's room for everyone.
 
Yoshi said:
Hasn't he said the same thing every generation?
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Yes, somebody always says the same thing. Every generation.
I doubt anybody in the know takes this as anything other than a running joke.

If MS ends up crushing Sony somehow, it will not have anything to do with being the first to 10 million.
 
FranXico said:
Yes, somebody always says the same thing. Every generation.
I doubt anybody in the know takes this as anything other than a running joke.

If MS ends up crushing Sony somehow, it will not have anything to do with being the first to 10 million.
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In the specific situation the consoles are in (launch day and date), the one to first reach 10 million will likely win, but the 10 million milestone is not the reason they win, but reaching 10 million first and winning will be based on the same reason. I am pretty sure we have had situations where the winning console was not first to ten million (SNES vs. Mega Drive, 360 vs. Wii).
 
By winning i guess he means who will have thr most sales at the end of the next generation.
Nonetheless, it is a stupid statement to make. There is no «winner"
 
So by this logic...if one console has 10 million, and the other has 999,999...the first one wins?

Peter Moore is an idiot.
 
MS doesnt have a hope in hell to take any other territory other and even in the US it's not a given for them.
They are in for a very tough time.
Sony is riding a HUGE wave of momentum coming off PS4 and heading into PS5.
 
The entire concept that their can be only one winner in gaming is so obviously false that it surprises me that we keep hearing it. I don't see Sony, MS, Nintendo, Google, Steam, Epic, Tencent, etc going anywhere any time soon. In fact its probably the opposite. These guys are just gonna get bigger and lines are gonna blur.
 
Peter Moore must have been misquoted, he means 1st to 100,000,000 wins the generation. Anything can happen. All it takes is for Sony to produce an ineffective cooling solution then they have a mass issue with broken boxes aka Xbox 360.

I'm sure Sony have this in check, but you never know....
 
The Shift said:
Why does Microsoft continue to waste time and money investing in the console market? Just baffling. Leave it and focus on PC gaming exclusively you fools. No one enthusiastically purchases 'Microsoft' products unless it's either Windows or Office, and they do that begrudgingly.

The quicker they kill the xbox brand and settle for a small PC exclusive portfolio and release schedule the better.
Click to expand...

That's why you don't run a business.
 
Makes sense, everyone who will be late to the party will want to go where their friends already are, the first 10MLN will drive the next 10, and those 20 combined will drive another 20, and so on.
 
Jigsaah said:
So by this logic...if one console has 10 million, and the other has 999,999...the first one wins?

Peter Moore is an idiot.
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Of course not. That would be both at 10 million the same time.
Console market leader snowball and it's hard to catch up.

Was proven in every generation.
 
If you watch the video he is clearly joking. Poking fun at himself and the 360 launch leadership for that assumption they mentioned often at the time.
 
Kokoloko85 said:
Lol pretty sure 360 got to 10 million first and PS3 caught up.

Plus at 10 million unit. PS4 and -XB1 werent that far apart....but look at it now.
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The Wii hit it first, PS3 and 360 were fighting for second place.

This is basically just saying 'the first console to sell a huge number of units will sell the most overall!', and well, yeah, obviously.
 
Stilton Disco said:
The Wii hit it first, PS3 and 360 were fighting for second place.

This is basically just saying 'the first console to sell a huge number of units will sell the most overall!', and well, yeah, obviously.
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? 360 reached 10 million first... in December 2006 if I'm not wrong when PS3 and Wii was just launched for a month.
 
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ethomaz said:
? 360 reached 10 million first... in December 2006 if I'm not wrong when PS3 and Wii was just launched for a month.
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Oh really? I though the 360 and wii launched concurrently with the PS3 a year later.

In that case never mind, it's all bollocks then simce they ended up in third place.

Thanks for correcting me!
 
The Shift said:
Why does Microsoft continue to waste time and money investing in the console market? Just baffling. Leave it and focus on PC gaming exclusively you fools. No one enthusiastically purchases 'Microsoft' products unless it's either Windows or Office, and they do that begrudgingly.

The quicker they kill the xbox brand and settle for a small PC exclusive portfolio and release schedule the better.
Click to expand...

And leave Sony with no competition in the console market, that'll go down well. Nintendo are there own separate entity. Why would they bother investing anything into it with no competitors, they'll just rely on 3rd party's and call it a day. Competition between these 2 pushes the other to do better.
 
Xan-Stylo said:
And leave Sony with no competition in the console market, that'll go down well.
Click to expand...

The consumer market has demonstrated that it wants one platform to buy games on to an almost 3:1 ratio. To add to that third party developers/publishers, and as evidenced quite recently, engine and toolchain developers also want one console hardware vendor - and that isn't Xbox.

Xan-Stylo said:
Why would they bother investing anything into it with no competitors, they'll just rely on 3rd party's and call it a day.
Click to expand...

Sony are the Disney of the games industry - there really is no competition to them in gaming right now. They will continue to make the cinematic experiences that have given them massive success with the mainstream casual audience. The third party publishers and developers will fall in line behind that.

Xan-Stylo said:
Competition between these 2 pushes the other to do better.
Click to expand...

The only time that played out well was the 360/PS3 generation and that was all on Sony fudging certain aspects of the PS3. If Microsoft exited the console business I doubt Google/Apple/Amazon would be lining up to fill that space. It's not a sustainable business for multiple competitors anymore. The total collective unit sales this generation declined by a fairly large margin, possibly as much as 40 million consoles, and I doubt there will be any substantial growth next generation to rectify that going forward.

Microsoft is better off focusing exclusively on the strengths of the company as a whole - consumer videogame consoles aren't that.
 
The Shift said:
The consumer market has demonstrated that it wants one platform to buy games on to an almost 3:1 ratio. To add to that third party developers/publishers, and as evidenced quite recently, engine and toolchain developers also want one console hardware vendor - and that isn't Xbox.



Sony are the Disney of the games industry - there really is no competition to them in gaming right now. They will continue to make the cinematic experiences that have given them massive success with the mainstream casual audience. The third party publishers and developers will fall in line behind that.



The only time that played out well was the 360/PS3 generation and that was all on Sony fudging certain aspects of the PS3. If Microsoft exited the console business I doubt Google/Apple/Amazon would be lining up to fill that space. It's not a sustainable business for multiple competitors anymore. The total collective unit sales this generation declined by a fairly large margin, possibly as much as 40 million consoles, and I doubt there will be any substantial growth next generation to rectify that going forward.

Microsoft is better off focusing exclusively on the strengths of the company as a whole - consumer videogame consoles aren't that.
Click to expand...
What a bunch of bullshit. Sony isnt close to being the disney of the game industry. That is clearly nintendo. The talk of ms getting out of a software driven industry is both dumb and played out. Its not happening. They are here and they have carved out a decent chunk ( best days were early x360 with a potential return to that if they play thier cards right.).
 
The Shift said:
Why does Microsoft continue to waste time and money investing in the console market? Just baffling. Leave it and focus on PC gaming exclusively you fools. No one enthusiastically purchases 'Microsoft' products unless it's either Windows or Office, and they do that begrudgingly.

The quicker they kill the xbox brand and settle for a small PC exclusive portfolio and release schedule the better.
Click to expand...
Gamers have benefited and continue to benefit greatly from Xbox. What a dumb comment to make. Anyone who wishes Xbox dies and goes away doesn't deserve to be a gamer.
 
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