Scullibundo said:All that said, you know the marketing for the sequel will begin a fucktonne earlier than this one to generate hype for something that will now have name recognition.
You teach studios they can develop their own success outside the quality of the movie, and that's what happens.
I much prefer a method of throwing a bunch of movies out for each market, and see if one of them catches fire. I like the control better in the public's hands. It's just more honest. From a studios standpoint though, business is up from what it was in the 90's, but it eliminates the possibility of something like a Star Wars or even Titanic this day and age - which is a thrill for cinema fans. This is kind of in that vein though.