Who woulda thunk it? Adding Wednesday's estimated North American gross of $18.4M, Avatar's new domestic cume is now a staggering $268.8M after only 13 days in release. It's been averaging $18M a day. Overall, today's box office should be very good and tomorrow should be huge. Saturday and Sunday will then look normal. With 20th Century Fox conservatively anticipating this weekend's number in the $50M neighborhood, James Cameron's big budget technopic will be the #2 grossing film for 2009. "And there's a whole lot of gross still to come in 2010. This rocket ship still has loads of fuel in its tanks!" a Fox exec reminds me. Even rival studios tell me they expect Avatar to hit $335M by end of Sunday. "Cameron looks like he'll rank #1-#2 with Titanic," a Fox competitor emailed.
Avatar's international for Wednesday was $36.9M, down only 6% from Tuesday, making the foreign cume now $525.3M. So the worldwide total ending Wednesday was $794.1M. It has now crossed $800M today. Yowza!
So it's no wonder that, with today being the last box office opportunity of 2009, this final week will post record numbers with nearly $500 million in revenue generated from December 25 through December 31. Overall, 2009 is looking at $10.6 billion box office, up 10.07% from 2008. Hollywood numbers guru Paul Dergarabedian is also reporting that attendance figures are the highest in the past 5 years at 1.42 billion tickets sold at an average price of $7.46.