For the record:
Rockstar pulled all its advertising with us for San Andreas today. The reason was for not complying with its wishes to remove the news yesterday. Although it was pointed out that the piece was in no way negative, it was actually quite celebratory, as will the preview and review be, they pulled it anyway. Its not a big client and doesnt harm us in any way, though its always nice to run big game ads, know what I mean?
If youd have done what we asked, and taken the piece down, we wouldnt have pulled the ads. If you make a mess of the Official PlayStation 2 Magazines exclusive, what do you expect?
The rep on the phone explained that breaking a magazines exclusive is in some way a massively dishonourable thing to do. I dont know how you all feel about it on here, but, well, balls to them was my thought. If theyd have kept their mouths shut, the info leak wouldnt have happened.
So Im not here to complain really, just offer an insight, if you all needed it, youre a pretty clued up bunch, into what it can be like on the shitty end on the publisher stick. Was the piece incorrect? No. Was it libellous? Again no. So why should we pull it help what is essentially a competitor have an exclusive that literally just fell into its lap?
Its all a bit of a shame really. Like I say, its not the spend, thats negligible given the firms online budget and small schedule. Its a publisher trying control one media outlet in favour on another. I understand, obviously, that OPM is a much bigger and more important outlet that SPOnG, but thats hardly my concern. My concern is to break the news. If you knew the truth of the matter, the way publishers control the press with their budgets, youd be shocked I think. I know its obvious that it goes on to an extent, but I have literally seen men who work on magazines (up to but not including level of publisher) in near tears with frustration at what they have been forced to do with their magazine that, they love and have invested so much time and dedication into.
Oh well, cest la vie.