Q: How do you see the future of the gaming market?
Iwata: While I'm not pessimistic, I cannot be very optimistic in my outlook. Regardless of how enjoyable the title you produce is, consumers grow tired of it soon. Regarding our efforts towards next-generation gaming, I'm not pessimistic because Nintendo is rich in employees, capital, experience, and the power of brand recognition. Still, only 20 years ago there was no video game industry. In 10 years' time, will video games exist as they do now, with a direction pad and a four-button interface? I wonder...