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Satya: Being an Xbox fan means playing Xbox on "all of your devices"

DryvBy

Member

The CEO cited Microsoft’s current Xbox marketing campaign, which shows a wide range of machines, including Xbox consoles, TVs, VR headsets and PCs, and declares “This is an Xbox.” Nadella said the campaign is an example of how the company is “redefining what it means to be an Xbox fan: it's about being able to enjoy Xbox on all your devices.”
 
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Happy In Love GIF by TLC Europe
 

Jinzo Prime

Member
I don't understand the strategy of microsoft/xbox anymore. I truly think that they're in desperation mode and just throwing everything at the wall and hoping something sticks because they're out of ideas. I think call of duty on gamepass was truly the last strategy they had to grow gamepass and now that it's failed they know they're screwed and pivoting.


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consoul

Member
The headline (and thread title) makes it sound like he's saying you have to play on all your devices to be an Xbox fan.

That's not what he said at all though. He just said it's about "being able to".

Twisting what he said makes this absolute nothing burger sound more like an actual story though.
 

Geometric-Crusher

"Nintendo games are like indies, and worth at most $19" 🤡
I don't understand the strategy of microsoft/xbox anymore. I truly think that they're in desperation mode and just throwing everything at the wall and hoping something sticks because they're out of ideas. I think call of duty on gamepass was truly the last strategy they had to grow gamepass and now that it's failed they know they're screwed and pivoting.
They are biding their time until new consoles from other companies arrive like Valve and Nintendo.
 

ZehDon

Member
And Xbox goes out not with a bang but a whimper.

PlayStation's exclusives really do very little for me, so depending on what hardware Xbox offer up I may still buy in because I like gaming in my media room. But I guess this is their official way of saying they're 100% third party now. All that's left is Halo CE Remake on PS5 and we can close the book.
 

DAHGAMING

Gold Member

JORMBO

Darkness no more
They should just fully say they are no longer focusing on the hardware business and becoming a publisher at this point. They are really dragging this process out.
 

StereoVsn

Gold Member
Oh please...stock up 1000% vs 185% for the overall market under his leadership. This after years of nothing under Ballmer.
Yeah, Nadella has been really good for my portfolio. I still think Xbox division is full of 🤡, but can’t argue with stock performance.

It’s just their bread and butter isn’t Xbox, Surface Hardware or even increasingly consumer side of Windows itself.
 

MAX PAYMENT

Member
If Xbox is a service and not a console, it would still require exclusives to that service to be called "xbox games." Otherwise they are just multiplatform games.
 
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