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[exmachina64]

The company, co-founded by actress Jessica Alba, is challenging giants such as Procter & Gamble Co. and Clorox Co. with a guarantee that its offerings don’t contain what it says are harsh chemicals found in many mainstream products. One of the primary ingredients Honest tells consumers to avoid is a cleaning agent called sodium lauryl sulfate, or SLS, which can be found in everyday household items from Colgate toothpaste to Tide detergent and Honest says can irritate skin.

“Our findings support that there is a significant amount of sodium lauryl sulfate” in Honest’s detergent, said Barbara Pavan, a chemist at one of the labs, Impact Analytical. Another lab, Chemir, a division of EAG Inc., said its test for SLS found about the same concentration as Tide, which is made by P&G. “It was not a trace amount,” said Matthew Hynes, a chemist at Chemir who conducted the test.

...

In Ms. Alba’s 2013 book, “The Honest Life,” she lists SLS as a “toxin” that consumers should avoid. She started Santa Monica, Calif.-based Honest in 2011 after she said she had an allergic reaction to a popular brand of laundry detergent.

Paywall.

More at the link.

Sodium lauryl sulfate (SLS) is found in many household products, such as shampoo and toothpaste, but is generally regarded as safe and will not cause cancer. SLS can act as a skin irritant in its pure form, but most consumers will never come into contact with SLS in that manner.

Here is a Snopes article that debunks whether SLS is a carcinogen.

I don't use Honest Co.'s products since I trust mainstream research; it's really deplorable that companies such as this prey upon people's fears and unscientific beliefs. It's not clear at this time whether Honest Co. knowingly defrauded consumers, but information regarding their suppliers is provided in the article.

 

[Sniffynose]

Lewl it's almost as if witchcraft endorsed by rich people tricks poor impressionable people.

 

[AstroNut325]

This is delicious! I absolutely hate their ads.

 

[boiled goose]

SLS is a pretty basic detergent...