We just liked the idea of applying this cold, clinical business decision making process to something that is completely absurd, like whether you should let a guy die or not, says executive producer Alec Berg of the SWOT plot, noting its common usage in the business world. The shows writersled by co-executive producers Dan OKeefe and Clay Tarverwere tasked with coming up with a pile of strengths, weaknesses, opportunities, and threats, some of which are called out in the dialogue and many others of which can be spotted on the wall. We were kicking that around a lot, says executive producer Mike Judge. We had the ones that were in the script, but we wanted to fill all the index cards. Theres a bunch of funny ones that you probably never see.