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Sony strategy 2005 transcripts(lots lots of PS3,PSP, Blu-Ray info inside)

Andrew2

Banned
I'm only posting the gaming related parts:

Blu-ray Disc-Related Devices/Imagers/Cell

We will continue to strengthen our development programs in Blu-ray disc-related devices, such as blue-violet laser diodes that are at the heart of the realization of HD World. CCD and CMOS image sensors, which are already highly competitive, remain a focus for continuing enhancement.


Establishment of Cell Development Center

Broadband infrastructure is rapidly expanding and the Cell processor, with its advanced functionality and compatibility across a range of products and applications, will be the key component device. Sony will establish the Cell Development Center under the direct supervision of Sony's CEO to promote development of Cell-based technology, products and applications.

Group Strategy by Individual Sector

Games

The first priority is the successful introduction of PLAYSTATION 3 next spring, an event that will strengthen the entire Sony Group and further grow the market for computer entertainment. The ratio of internally-sourced games software will be increased and links with electronics and entertainment expanded. PlayStation Portable's market position will be solidified and its functions will be enhanced.

Entertainment

Motion Pictures: Sony Pictures Entertainment (SPE) has a broad and diverse set of profit centers including theatrical releases, television licensing and DVD sales. With the industry's largest library of digitized content, SPE will strive to continue its pattern of stable growth. The advent of new media like UMD and Blu-ray disc will provide many platforms to leverage SPE's digital content assets and strengthen linkages with other businesses in the Sony Group. The recently acquired MGM library for which SPE has sole distribution rights is also being rapidly digitized and will provide new opportunities for growth and profit.

Music: The positive effects of the Sony BMG joint venture will continue to be harnessed to strengthen the company's management. Sony BMG will aggressively pursue its digital distribution strategy and exploit new opportunities in packaged media from formats such as UMD and Blu-ray disc. Sony Music Entertainment Japan continues to show vigorous growth both in sales and profit.

The rest could be found here:

http://quote.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=SNE:US&sid=a4o0IAk9HvJU

Interesting that they're looking to increase thier game software output. Could be one of the driving reason behind SCEWW.
 
"As a key part of this initiative, we are significantly reorganizing our electronics group to place centralized decision-making authority over key areas under the Electronics CEO. This substantial change abolishes the company system and assures coordination and focus across newly defined business groups. Rigorous horizontal coordination in key areas - product planning, technology, procurement, manufacturing, and sales & marketing - will allow rapid and streamlined decision making across product lines. This will also permit uniform software development that will assure seamless interoperability between our products, eliminate design and product redundancies, and assure decisive and rational R&D planning and spending."

HURRAH!!! the best bit of news in statement.

Music : mi mi mi mi mi mi mi mi mi
Movie : mi mi mi mi mi mi mi mi mi
Electronics : DO AS YOU ARE TOLD.

I'm happy that they specifically state "coordingation in key areas - PRODUCT PLANNING".
Great stuff.
"This will include rationalizing unprofitable businesses,"
hurrah!
"reducing the number of product models"

hurrah!

"For our growth strategy in electronics, resources will be focused on HD products, mobile products and the semiconductors/key component devices that can further differentiate Sony's products from the competition. A division to promote the development of Cell processor-related technology, products and applications will be created reporting directly to Sony's CEO."

hurrah! but ... i thought this was already underway? they've been talking about Cell in tv, cell in your oven, cell in your toaster...
 
Two things I really like about Stringer:

1) He's always made it clear that he has a very direct 'EFDIS' attitude towards all the internal BS at Sony, and that his chief goal is to have all of Sony's divisions work together rather than just horizontally to one another.

2) He's not afraid nor 'embarressed' to admit the PSP and the PS3 will be the main focus of Sony's electronics business across the board.

If Stringer can unite all of Sony's divisions so as to leverage all the tools at their disposal, and then focus that strength towards the PSP and the PS3, Sony will be able to deliver content platforms that other companies could only dream of matching.

Let's hope this all comes to fruition.
 
1) He's always made it clear that he has a very direct 'EFDIS' attitude towards all the internal BS at Sony, and that his chief goal is to have all of Sony's divisions work together rather than just horizontally to one another.

2) He's not afraid nor 'embarressed' to admit the PSP and the PS3 will be the main focus of Sony's electronics business across the board.

indeed.

I don't think it's particularly a coincidence that they brought in a non-Japanese.

I think they just wanted someone to cut through all the BS and get rid of all the bickering, and a Japanese would just have got caught up in all that.

The need someone who can dominate these people without having to go through all the hoops of Japanese business culture.
 
DCharlie said:
indeed.

I don't think it's particularly a coincidence that they brought in a non-Japanese.

I think they just wanted someone to cut through all the BS and get rid of all the bickering, and a Japanese would just have got caught up in all that.

The need someone who can dominate these people without having to go through all the hoops of Japanese business culture.
Aye, though I don't think it's so much to skew away from the Japanese end of things as it is to skew towards the Western side. Stringer has a ton of experience from both Sony Europe and Sony America, and IMO brings a perfect balance in viewpoints to the table. In the last year Sony has made more moves that show it's considering all its businesses in all territories than I can remember in the longest time, and that's some good shit to see. The PSP is, IMO, the mindset of product they need to focus on, and I think they are going to.
 
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