What
coffinbirth
is facing is the fact that there will never again be a surge of players of any numbers willing to spend 40 dollars on Marathon.
Without said surge of players, relying on returning players alone, the game cannot reach the numbers needed to recover.
What current Marathon fans know is that would absolutely ruin the game for everyone with good tastes. Also there are other problems.
Going F2P before you have a store filled with good mtx or before you have resolved onboarding or the bleed, would result in you pulling your "oh shit" lever at the wrong time. Not to mention the current players who paid money for the game might be mad and/or sue.
Instead, there are other levers. F2P weekend and sales. These can juice the numbers a bit but not blow your big load yet. These things may allow time to add good onboarding, address the bleed, and get mtx into the store.
It's all hopium though isn't it?
The userbase isn't big enough to sustain them long enough to address those issues.
Doing things out of order here will ruin everything long term.
There are no good options. The real issue(besides the bleed) is the number 88,337. That number was too low by half and they have painted themselves into a corner with the premium pricing.
coffinbirth
you should join us in the ccu thread if you have time if this thread dies down, it's great. Everyone else too. This is exactly what we discuss.