Vizio is basically dominating the TV market right now by selling low cost panels that are good enough for most people. Right now we're seeing a rise in phones that are below the normal $600-700 premium price point but still very good phones (OnePlus, the new Moto X Style, possibly the next 5" Nexus phone, etc). Basically, as technology gets faster and smaller, phones are going to turn into commodities like TVs and DVD/Blu-Ray players, and it's going to be primarily about who can sell a decent enough phone for the cheapest. Which is a game for Chinese and Korean companies, for the most part, not Sony.