Link: http://www.bizjournals.com/baltimor...est-airlines-ceo-gary-kelly-on-passenger.html
Domestic airlines have been in the spotlight for the past few weeks based on their treatment of customers, starting with United Airlines booting passengers off a flight, followed by an American Airlines (NASDAQ: AAL) flight attendant getting into a spat with a mother, and Delta Airlines kicking off a family, just to name a few.
Though Southwest Airlines' (NYSE: LUV) customer service hasn't been the subject of viral videos caught on smartphones, it was cause for concern at the annual shareholders meeting May 17 in downtown Phoenix.
"In light of all the social media issues that have taken place over the last several weeks, do we have any specific initiatives in place to make sure were not being smeared?" a shareholder asked Southwest CEO Gary Kelly.
Kelly pointed to Southwest's reputation for customer service, and was surprised that other airlines haven't taken the same initiatives that Southwest has.
"The nice thing is Southwest is viewed as a good company, as you well know. I dont think were lumped in with the rest of the industry, and we want to be careful not to assume everyone elses problems and sins," Kelly told shareholders. "I was a little surprised that others didnt follow suit with stopping the practice of overbooking, as an example."
"I am worried our broader society has become less and less civilized, so what we want to try to do at Southwest is stand for civility stand for hospitality and make that a key focus with all of our people every single day," he told shareholders.
During an interview with reporters after the shareholders meeting, Kelly was asked to clarify his thoughts on society.
"I don't think what were experiencing today is a remarkable change in behavior in society, by airlines, or customers. I just think over a long period of time, the trends are toward a more and more coarse society, and we ought to make efforts to reverse that trend," he said. "Were in the customer service business. I think we have a wonderful opportunity to set a good example, not just for corporate America but for society at large."
Kelly thinks that all the attention on airlines' customer service is just part of today's culture of smartphones, viral videos and mainstream media.
"I think what is happening is with cell phones and the ability to capture events and share them on social media, then mainstream media picks it up, theres the appearance that these things happen all the time," he said. "I fly all the time and I have never ever been on a flight where theres an issue. But we carry a third of the U.S. population every single year, and that is a reflection of our broader society. We have babies on airplanes, we have medical emergencies on airplanes, every once and a while theres a conflict on airplanes, but it doesnt happen often and its the vast minority of our flights."
Southwest is the largest carrier at Baltimore/Washington International Thurgood Marshall Airport, where it flies more than 70 percent of passengers.