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Square Enix president says they will be ‘aggressive in applying’ AI in its develop.& publishing efforts.

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Draugoth

Gold Member
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Kiryu, who was appointed as the Final Fantasy firm’s new boss in June 2023, made the comments in its traditional New Year’s Letter from the president.

In the letter, the exec explains the new initiatives he has put in place since his appointment, including vetting games in development and accelerating a plan to provide more resources to its internal teams.

Kiryu also said Square Enix was expanding knowledge sharing with the goal of standardizing its processes and “enhancing our efficiency”, as well as encouraging closer collaboration between its content and publishing teams

We also intend to be aggressive in applying AI and other cutting-edge technologies to both our content development and our publishing functions.

In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts. In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities

I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.

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Thick Thighs Save Lives

NeoGAF's Physical Games Advocate Extraordinaire
You're several days late with posting this news. 😅
 
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