I think I'm very far from the typical Steam user, but I still find it more useful than the previous store front page. The previous one provided me with exactly 0 new information -- I already knew about pretty much every game that was featured on there before it was featured. Now, that's no longer the case, I actually find stuff in my discovery queue which I didn't know about.
I agree it's better than the old standard store front page, but surely you agree their old Sales layout was better?