KEVIN TURNER [Microsoft CFO] : ...The thing about [Windows 10] is, though, we've got to monetize it differently. And there are services involved. There are additional opportunities for us to bring additional services to the product and do it in a creative way. And through the course of the summer and spring we'll be announcing what that business model looks like. At the same time it's wonderful to see these nine-inch and below devices explode, because that was an area, candidly, I was blocked out and I had no share of what was getting built. So it's a very fascinating transition for us.
And finding new ways to monetize the lifetime of that customer on those devices, again, I would tell you we're learning, we're growing, and we're smarter and wiser every day. And we still have some more learning and growing to do in that space. But, stay tuned. The business model stuff will be out in the early ‑‑ probably the early part of 2015.
