If you mean by the VRAM then I do agree that Nvidia is restricting how much VRAM they give out to force people to upgrade but honestly it's not too bad.
The 3060 is over two years old and it comes with 12GB which honestly ain't terrible. We've started to see VRAM requirements increase but 12GB should last a while yet. People might just need to start turning down more settings. That shit has to happen eventually.
I feel bad for the people who got a 3080 with 10GB. Again, it's not bad for a card that is now 2 and a half years old but it's a higher tier model and 10GB felt like too little even at launch for such a card. There should never have been a 10GB model and they should all have been 12GB. A lower tier card like the 3060 can get away with having 8GB.
I didn't fall it for when people said 10GB would be enough in a 3080 and that's why I held out for a card with 16GB.