Just making the character icons in a match not be blue/red would be a great start.
It really is a shame just how badly Capcom has been handling this game because there are so many avenues for milking money from the customers without affecting the actual gameplay AT ALL if they would focus more on their UI/UX.
Loading Screens, Character icons in-game, music, different coloured particle effects for premium costumes (Violent Ken?), main menu customization (colours, choose between different artworks).
There are so many ways to make money that is relatively low cost. Hell, just add all these artworks they've been adding on the website as a temporary loading screen purchasable for a small amount of FM between the match's loading screen starting and that alone would make the wait bearable since you're not staring at a blank screen. It might not cost much but the more stuff you add that costs FM money, the less people will have and the more they'll be inclined to spend real money on the stuff that counts.
Fuck it, I am not using FAT again. So much inaccurate stuff.
And wow, that is insane.