lol There was a breakdown of the numbers and if you're gold/super gold you're already in the top 10%. Though the numbers are 3 months old and there's probably more platinums now. But the point being, it's ridiculously bottom heavy(a lot of them are likely people who played ranked once, got wrecked and never played ranked again)
As for the game models I do much prefer this platform style over the paid update every 2 years. Yeah, they can hold costumes hostage at a high price point but if no one buys it then capcom paid their employees to make it for nothing and they're losing out on those dollas too. So I do think there'll be some huge costume sale eventually, they should do it like once a year or something.
I'm on a HOTS binge lately and the cosmetics model in that game is really getting me. But Capcom is not Blizzard, and there's no way they can output enough quality skins/costumes to have some kind of loot box system. The playerbase size difference is also probably too big for that kind of system to work. But c'mon Capcom, at least give us some different win poses/intros or something for each character. And this'll never happen but it'd be cool to have custom intros for matchups like injustice/cvs2 or even character specific stage transitions.