Lunatic_Gamer
Member
"As you know I'm usually a sceptic when others engage in hyperbole, [but] in the case of AI I'm pretty enthusiastic," said Zelnick. "First of all despite the fact artificial intelligence is an oxymoron, as is machine learning, this company's been involved in those activities, no matter what words you use to describe them, for its entire history and we're a leader in that space."
I'm here for Zelnick's pedantry about the terminology, because he's absolutely bang-on. "While the most recent developments in AI are surprising and exciting to many," said Zelnick, "they're exciting to us but not at all surprising. Our view is that AI will allow us to do a better job and to do a more efficient job, you're talking about tools and they are simply better and more effective tools."
Perhaps the most important element of the answer, however, relates to something implicit in the question, which is the unrealistic expectations some have for what this technology will be able to do. Is it conceivable for example that some way down the line we see a Grand Theft Auto title that is majority AI-made?
"I wish I could say that the advances in AI will make it easier to create hits, obviously it won't," said Zelnick. "Hits are created by genius. And data sets plus compute plus large language models does not equal genius. Genius is the domain of human beings and I believe will stay that way."
The CEO ended his answer by returning to the idea of jobs being made "a whole lot easier and more efficient by developments in AI" but his point is pretty clear. Zelnick regards these technologies as tools that Take-Two can use to improve certain areas of how it works, and doesn't seem to think they should be considered as potential sources of creativity, or genius, or however one wants to slice it. "Genius is the domain of human beings and I believe will stay that way" is a great counter to some of the wilder predictions you see about just what this stuff will be capable of.
Take-Two CEO says AI-created hit games are a fantasy: 'Genius is the domain of human beings and I believe will stay that way'
"Artificial intelligence is an oxymoron, as is machine learning."
www.pcgamer.com
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