Yep, that's Samsung contrast. Their FALD models are meh as well because they have disgusting levels of blooming/halo, and you can literally see how large their zones are. The Sony 940D blew away the Samsung 9800 at the VE Shootout for a reason, and was the best LED TV you can buy until the Z9 came out. These new TVs will be more of the same. Samsung really is going to get shown up this year big time.
Their advertising/name will sustain them through this year, along with whatever misleading tech jargon and acronyms they come up with. The enthusiasts will once again be looking at LG and Sony.
You can see the confusion everywhere with Samsung, even here, people not knowing what means what and what models do what.
I wish 40 inch models of the OLED displays were available. They'd make excellent monitors. I'm jealous of you OLED guys. I'm waiting for 1000 nits plus OLED displays to with better anti image retention.
This is what I was hoping to see this year. I'm using a 49X830C and Asus 24" 144hz VQ for my monitors now. Oh well. I guess when I get another OLED this year I'll be moving my LG OLED EF9500 upstairs to the computer room.
People worried about burn in and IR with OLED, as long as you utilize commonsense, and don't max brightness (why would you in the first place), you don't have to worry about it. I have ZERO BI/IR on my 2015 EF9500 and i my PC on it at times, a PS4, nVidia shield, and cablebox. I see it on displays in stores, but those sets have them in torch-mode playing the same dark screens with bright colors over and over.
Even if the OLEDs don't hit 1000+nits, doesn't mean they can't do HDR well enough people. Remember OLED has a different rating than LED-LCD. The only TV that can compete with their PQ is the Z9, which is $5,550 for a 65", while you will get a 65" OLED for half that price. Only advantage the Z9 has is it's 75" is more cost effective than the 77" OLED from this year. And the 100" is $50-60k... lol.
This multiformat HDR thing has to freaking GO. There is NO reason we have to have a format war with this crap like VHS/Betamax, BR/HD-DVD with this junk. Between that and this stupid HDMI standard garbage going on it's just a grand scheme to get people to buy more often. This stuff is a dumpster fire at best, especially if HDMI 2.0/2.0a can't be updated via firmware, which looks to be the case. HDCP can piss off.