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Tencent and NetEase are rethinking their Japan investment as Japanese developers failed to produce hit games

Porcile

Member
Only Nintendo, Capcom, FromSoftware and to a lesser extent Sega (Atlus and RGG) are producing surefire worldwide hits out of Japan these days. Square-Enix, Namco and Konami are seriously far off the pace commercially. Otherwise, Japanese games are mostly super-niche from the likes Taito and lord help you if you don't have a Switch port. Even CAVE dont bother making games anymore. The future of the Japanese industry is going to depend heavily on the Switch 2.
 

Lambogenie

Member
It feels like China is doing what Japan used to excel at but at a grander scale and Importantly doing what they think is good vs publishers doing committee designs. Too bad so much is predatory when it comes to monetisation.

I've definitely been more proactive in Chinese games since Genshin.
 
It feels like China is doing what Japan used to excel at but at a grander scale and Importantly doing what they think is good vs publishers doing committee designs. Too bad so much is predatory when it comes to monetisation.

I've definitely been more proactive in Chinese games since Genshin.
Yeah, I feel like China is similar to Japan in late 90s. Replace soulslike with JRPGs and it will be pretty similar. Plus gacha games and stuff.
 

MrRibeye

Member
If u think Wukong is going to change the culture u're prolly dumb af. Theyre going to chase gatcha and mobile trends and thats it. Games like wukong will be like once every 5+ years or so and it isnt even a good game, but at least its free of modern trash.
English-speakers make up a measly 5.1% of all Steam reviews. The message that Americans and Europeans are irrelevant to the success of Chinese console-style games has been heard loud and clear by Chinese investors and to think that they are simply going to ignore the success of Wukong is devoid of good sense and judgement.
84NC7h.jpg


The same happened in South Korea before, where investors largely financed mobile games and MMORPGs until one publisher risked a console-style game with The Callisto Protocol and now Korean investors finance more singleplayer console games like Crimson Desert and DokeV.

Wukong laid the foundation. Whatever comes out of Sony's China Hero Project will only further solidify Chinese singleplayer console-style games.
 

Hudo

Member
But honestly, I still think that China has a long way to go. Their efforts feel half-baked, tbh. But maybe that's just me. I don't care much for mobile games, maybe the Chinese are dominating there with quality stuff. I don't know. Wu Kong seems like a cool effort but I didn't really grab me. At least it has good looking girls, tho. I think they can use Wu Kong as a good proof-of-concept and build something cool from there.
 
I think Wukong (while being good not great) may lead to more games coming out of China hopefully leading to better quality.

As for Japan, they’re putting western studios to shame this generation.
 

The Cockatrice

Gold Member
English-speakers make up a measly 5.1% of all Steam reviews. The message that Americans and Europeans are irrelevant to the success of Chinese console-style games has been heard loud and clear by Chinese investors and to think that they are simply going to ignore the success of Wukong is devoid of good sense and judgement.
84NC7h.jpg


The same happened in South Korea before, where investors largely financed mobile games and MMORPGs until one publisher risked a console-style game with The Callisto Protocol and now Korean investors finance more singleplayer console games like Crimson Desert and DokeV.

Wukong laid the foundation. Whatever comes out of Sony's China Hero Project will only further solidify Chinese singleplayer console-style games.

Nothings gonna change. Ill eat crow if we're flooded with chinese and korean singleplayers all of a sudden, but I highly fucking doubt it.
 

Woopah

Member
Good bye Japan you had a good ride.
Japan can be a successful industry and market without Chinese investment. This isn't goodbye.

2025 should be a very good year for them.
Only Nintendo, Capcom, FromSoftware and to a lesser extent Sega (Atlus and RGG) are producing surefire worldwide hits out of Japan these days. Square-Enix, Namco and Konami are seriously far off the pace commercially. Otherwise, Japanese games are mostly super-niche from the likes Taito and lord help you if you don't have a Switch port. Even CAVE dont bother making games anymore. The future of the Japanese industry is going to depend heavily on the Switch 2.
It'll be much easier to port games to Switch 2 than Switch, so it's launch should open up a new ecosystem for developers/publishers.
 

Panajev2001a

GAF's Pleasant Genius
They're not wrong, Japan's talent fell off a cliff around the mid to late 'aughts in cataclysmic fashion. I still have no idea how they went from producing the undisputed best games in the world that were technologically a generation ahead of everyone else, to putting out mostly abject trash from the HD era on.
I think it is a cyclical “we are impossible to understand for the “modern audience” that matters in the west and we need to chase the trends we think they like there” inferiority complex that seems to hit their creative and tech industry.
 

StereoVsn

Member
As far as Chinese produced games, especially from NetEase or Tencent, show me one that has a really good story.

I have yet to see that. A lot of storylines simply cannot be made in China due to CCP oversight and censoring including self-censoring.

Yea, they don’t make woke shit lien a lot of western studios do, but Chinese made games have their own issues due to CCP control. Sony forget that especially in large companies like Tencent, they literally have CCP komissars and full oversight.
 
They're not wrong, Japan's talent fell off a cliff around the mid to late 'aughts in cataclysmic fashion. I still have no idea how they went from producing the undisputed best games in the world that were technologically a generation ahead of everyone else, to putting out mostly abject trash from the HD era on.
Mushrooms became illegal here in 2002…
 

Holammer

Member
Those LGBTQIA stories? Good riddance
  1. Political content: Avoid references to sensitive political issues or events in modern Chinese history. Anything perceived as undermining socialist values won’t be accepted.
  2. Discriminatory content: Ensure your game doesn’t contain content threatening ethnic unity or promoting discrimination.
  3. Religious content: Any content promoting cults, religions, and superstitions is unacceptable.
  4. Violence and gore: Excessive violence, blood, and gore may lead to the rejection of your game. Specifically, depictions of internal organs and bones are typically rejected.
  5. Sexual content: Nudity and explicit sexual content are prohibited in Chinese games.
  6. Gambling: Any form of gambling or gambling-related content is forbidden.

Here's what you got to avoid to get your game published in China. You also need a few permits and parter up with a Chinese company. There's a reason why spooooky zombies get censored and fan service Gacha get China specific censorship all the time.
Don't think for a second the CCP is based and red(lol)-pilled.

Source: https://www.transphere.com/how-to-publish-a-game-in-china/
 

RainblowDash

Gold Member
Add to this that while Pokemon is still bringing in money, the latest releases have been pretty bad. So much so that Palworld came in and kicked ass.
 

mckmas8808

Mckmaster uses MasterCard to buy Slave drives
They're not wrong, Japan's talent fell off a cliff around the mid to late 'aughts in cataclysmic fashion. I still have no idea how they went from producing the undisputed best games in the world that were technologically a generation ahead of everyone else, to putting out mostly abject trash from the HD era on.

It was the HD generation that did this to Japan. I think they've boucned back to some degree by now though.
 

Astray

Member
Mochizuki posted more about his story


Translation:
The article on Tencent and NetEase that I posted today is something I've been following loosely for about a year. What I want to say is that this isn't just a recent investigative activity. It was interesting to see the reactions of people in the industry to the article, with comments like "Finally (or finally) it's coming out in the open."
 

Ultros

Member
Cultural difference in game design.

Japanese studios were building games with fresh new engines for every game or nearly every game. These games didn't sell big numbers in many cases because of poorly conceived exclusivity deals, but also because they weren't as advanced in many cases as games that were built on Unreal, Unity, Maya e.t.c.

As Japan pushed gacha games and F2P games, their audience moved more to mobile and handheld and collapsed their console market.

Outside of Nintendo, with the exception of Elden Ring and FromSoftware, you don't really have studios putting out big hit games like GTA, Red Dead, CoD, Cyberpunk, Witcher, God of War, Uncharted, The Last of Us... Even Ghost of Tsushima outdid what most Japanese publishers can consistently produce. Nor do they have the annual releases like Madden or 2K.

Square Enix lost most of its talent in the 90s and early 2000s. Talent left big publishers across the Japanese market to strike it big on their own, largely without success as everyone wanted to work for themselves. They used to have the best looking games with the largest worlds.

Capcom is probably the only real exception to that as they've been able to revitalize Resident Evil and Monster Hunter became a global success.

If they're going to have success again in the AAA space, they're going to have to rally around the PS5 and PC and work on games with larger scopes.
Well we can ask them all to develop games in UE5 and have terrible performing games on console.
 
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