They also have a low barrier to entry for new startups, though, and scale up to larger companies. Not many can start out with the ability to command subscription fees.
Look, I don't have a problem trying to sort out some of the bad ad practices. Hell if 90% of us have a really huge problem with the full page ad that I was snarky about earlier, then we can call that a really bad ad practice too and get rid of it. What I don't like is getting rid of all ads on the web and just saying "deal with it!"
I especially don't like it when I know a large part of the reason for doing it was to lead people to Apple's ad platform instead. Wouldn't it be better if Apple helped companies make their apps a user experience people loved and people wanted to go there instead because the ads were nice and unobtrusive and still funded their favorite sites. Then the web versions would have to go back to the drawing board and give us what they want.
This solution, however, just nukes the web versions and tries to force us to Apple's platform. What if their ads are the sort of shit we all dislike? We won't be able to go back to web versions of some of these things because, again, we've nuked their ad platforms there. Content will be sequestered behind paywalls and apple's app platform.