This is just as bad as Pizza hut and their million different gimmick pizzas.
Maybe BK should just focus on making their core products better, offer better quality, value and service and realize it is a long game. Chasing lightning in a bottle is such a short term goal. Build up customer and brand loyalty over time with good customer orientied business practices, and you don't have to worry about chasing Chipotle's customers. Who the hell thinks this is the kind of thing those customers want anyway?
I amost feel like the Whopperito is representative of a lot that is wrong with Corporate America today.
No way they do this. They're so franchised out, their franchises sell franchises.