Is Disney planning to begin talks with Universal over the rights issues with Marvel characters on the East Coast? While Iger just mentioned during a shareholder meeting that they internally discuss the concept periodically to determine if the time was right to enter into possible negotiations currently, "there isn't anything active at the moment."
With that in mind, Screamscape was sent an interesting message that points out not only when Disney is thinking of opening negotiations, but what they realistically hope to get from the deal, as they will be negotiating from a weak standpoint because Universal's existing Marvel deal is ironclad.
Timeline first... our source says we should look for the talks to begin sometime in late 2016, after Disney has entered their new fiscal year (starting Oct 1, 2016) and after they have finally birthed the giant Shanghai park into the world one and for all. Shanghai is putting a bit of a strain on things, financially, right now so they aren't ready to take on any more shake-ups this year.
So what is Disney after? Actually, it sounds like Disney may be taking a very realistic approach to this situation and they aren't just going to offer to open up the checkbook and buy Universal out. Much like how I described things many months ago, Disney now realizes that Fox has no intention of giving up their X-Men universe characters anytime soon (no one is sure where they stand with the Fantastic Four), and while Sony wasn't willing to give up Spider-man, they were willing to make some fascinating partnership deals with Disney instead. So what does Disney want from Universal?
First of all, in exchange for dropping the clause from the existing contract that gives Universal exclusive theme park rights to Marvel characters East of the Mississippi, Disney is willing to let Universal continue to have the exclusive licensing of all the X-Men, Fantastic Four and Spider-man universe characters, thus freeing up Disney to be able to use their current Marvel Cinematic Universe characters at Walt Disney World.
Second, they want Universal to stop using the name "Marvel" in the park, as well as their marketing. So instead of Marvel Super Hero Island, it would simply be shorted just to "Super Hero Island", or whatever alternate concept Universal may dream up.
The third and final point is said to involve the future of The Hulk character, and I'm told Disney is still willing to make a deal with just the first two points, as this issues is more complicated than just the theme parks, as it involves the studio side of things because Universal Studios still hold film rights to any solo film about The Hulk character, while the Hulk is allowed to be used as much as Disney wants without Universal saying a peep about it as a guest character in any other Marvel film like The Avengers as well as being confirmed to be in the next Thor film as well. Meanwhile Universal Orlando is unlikely to want to drop the Hulk theme as they will soon be reopening The Incredible Hulk coaster.
So will it happen? I think there are good points across the board to make this a win-win situation for both Disney and Universal. Even if Universal keeps the Hulk theme, it really wont hurt Disney that much, and if they drop it... it's not difficult to think that they could eventually repaint the Hulk coaster a different color and give it a new name and theme. Speaking of new themes... one thing that has kept Universal from making new Marvel attractions was that Marvek (aka: Disney) would have had to sign off and approve of them, which just isn't going to happen. But with a new deal giving Universal the rights to use the X-Men, Fantastic Four and Spider-man universe characters, perhaps they could negotiate permission for something new after all. Deadpool: The Ride anyone?
One more interesting item is that I've heard it said that Warner Bros. would love for Universal to make some DC Comics themed attractions around their new comic film universe plans. DC would love to have their rides replace Marvels, but it wouldn't impossible for both so co-exist in a generic sounding "Super Hero Island", would it? Just something to think about... but then again DC could make a good IP for any proposed 3rd parks in development in the future as well.