Draugoth
Gold Member
The Epic Games Store still isn’t profitable. We knew the company was spending millions to give away free games every week, but we’d heard it was a bit of a money sink despite not actually paying for each and every copy given away.
In case you’re keeping track, Epic Games Store boss Steve Allison says on the witness stand his store isn’t profitable yet. The goal is still growth, he says. Emails revealed during the Epic v. Apple trial suggested the company was hoping to claim half of all PC gaming revenue.
It has been revealed during the ongoing antitrust legal battle with Google that the Epic Games Store still isn’t profitable, 5 years later. The comments were made by Epic Games Store General Manager Steve Allison, who said that the store isn’t profitable yet (via The Verge). “The goal is still growth”, he revealed.
The Epic Games Store first incentivized developers coming to its platform by introducing a more generous revenue split with 88% of sales going to the developer. In comparison, Steam only offered 70%, but changed its program to a tier-based program soon after Epic Games’ announcement.
In an October 2019 document, it was revealed that Epic Games had planned to grow to 50 percent of all PC revenue. Such an aggressive deadline was predicted by Epic Games’ generous revenue split compared to Steam, in addition to the company buying PC exclusives on the platform.