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[Xion385]

Marvel's promise of a Thor vs. Hulk battle seems to have re-energized the Thor movie franchise.

The trailer for Thor: Ragnarok, which was unleashed Monday by Disney, the parent company of Marvel, has garnered more than 136 million views in only 24 hours.

It becomes the not only the most viewed Marvel trailer ever, but also the studio's most viewed trailer ever across all its brands, which includes Disney's live-action and animation divisions, Pixar, Star Wars, as well as Marvel.

The Beauty and the Beast trailer was the previous 24-hour record-holder for Disney with 127.6 million views. Star Wars: The Force Awakens was viewed 112 million times in that time frame. Captain America: Civil War held the previous Marvel record with 94 million views.

The trailer was met with tremendous enthusiasm, with it channeling a Guardians of the Galaxy vibe with both music and sci-fi fantasy worlds as it set up a scenario where Thor, played by a returning Chris Hemsworth, is imprisoned on the other side of the universe without his mighty hammer. It offered glimpses of Hela, the movie's powerful new villain played by Cate Blanchett. And it closed with a killer line as Thor, forced to fight in a gladiatorial arena, sees his Avengers comrade Hulk (Mark Ruffalo), and bellows, "He's a friend from work." It's a line he quickly rues saying.

The Ragnarok trailer doesn't hold the most viewed overall record. The trailer for New Line's adaptation of Stephen King's It was viewed 197 million times in the 24 hours after its March 29 release, while Fate of the Furious was eyeballed 139 million times.

Taika Waititi, the New Zealand filmmaker behind the acclaimed indies Hunt for the Wilderpeople and What We Do in the Shadows, is in the director's seat for Ragnarok.

The movie will be released in the U.S. on Nov. 3.

So is Thor and Hulk going to outgross the JL.....?

Edit: Source

 

[Jason's Ultimatum]

Congrats, Wonder Woman.

 

[IdreamofHIME]

It's incredibly rewatchable.

 

[LionPride]

Really hype trailer that can be summed up like

 

[bananafactory]

I dont think views translate exactly to BO

IT isn't going to open to $150+ domestic

 

[- J - D -]

I am still amazed by how well the "It" trailer has done.

 

[Bronx-Man]

Mahvel wins again

 

[BronsonLee]

I'm starting to think these trailer view records are fudged

 

[MadLaughter]

Given that the 'it' trailer of all things broke some records, I feel like there must have been some FB/IG/Snapchat/Twitter/Youtube change in how videos were autoplayed/counted/targeted at people or something.

 

[Cipherr]

I watched like, DT review of the trailer and checked my recommends and found a million "reactions" to the trailer. Goddamn there's a shitload of people doing those now.

 

[richiek]

EDIT: Dammit

 

[Azerare]

I'm still burned by how boring/forgettable the first two thor movies were....

 

[LionPride]

Given that the 'it' trailer of all things broke some records, I feel like there must have been some FB/IG/Snapchat/Twitter/Youtube change in how videos were autoplayed/counted/targeted at people or something.

There is, but them views still count all the same

 

[Manmademan]

So is Thor and Hulk going to outgross the JL.....?

Easily.

 

[kswiston]

I'm starting to think these trailer view records are fudged

The total views count is pointless since it includes Facebook and Twitter autoplays.

Over 16M views on Youtube in a day is pretty big though.

 

[Hypron]

Really happy for Taika, that's awesome.

 

[Lord of Castamere]

I'm not sure what 'Thor: Ragnarok' is but I can't wait to see 'Thor 3: Ragnarok'.

It looks fantastic, but that's not really surprising to those paying attention. Shit, I didn't even know Gotg was live action until the first trailer. The premise alone was enough to sell Thor 3. Planet Hulk equaled Day 1.

 

[johnsmith]

I dont think views translate exactly to BO

IT isn't going to open to $150+ domestic

A lot of people are going to be quoting this in 7 months

 

[Shanlei91]

I'm starting to think these trailer view records are fudged

I'm glad all those Myspace bots from a decade ago found work.

 

[Bobby Roberts]

Yeah, we've reached the point where this already kinda meaningless statistic is now wholly meaningless.

That happened quick.

 

[Manmademan]

I'm not sure what 'Thor: Ragnarok' is but I can't wait to see 'Thor 3: Ragnarok'.

It looks fantastic, but that's not really surprising to those paying attention. Shit, I didn't even know Gotg was live action until the first trailer. The premise alone was enough to sell Thor 3. Planet Hulk equaled Day 1.

The title of the film is Thor: Ragnarok, not Thor 3: Ragnarok.

 

[BumRush]

The total views count is pointless since it includes Facebook and Twitter autoplays.

Over 16M views on Youtube in a day is pretty big though.

Is that unique views though because I think I watched it 2 to 3 million times

 

[NandoGip]

Okay but beta ray bill when?

 

[LionPride]

Okay but beta ray bill when?

Shit hopefully this movie

 

[Avixph]

Is there a source for this?

 

[BumRush]

A lot of people are going to be quoting this in 7 months

...you think the horror film It will open to more than $150M?

 

[kswiston]

Is that unique views though because I think I watched it 2 to 3 million times

Haha. No, but I figure fans are always going to play these types of things on repeat.

The Justice League trailer is up to 25M views in the past two weeks, so Thor will blow by that. I'm not saying that YT views translate neatly to box office, but people are at least showing interest.

 

[blame space]

Can't wait to see this new Thor film

 

[Biggest-Geek-Ever]

Over 16M views on Youtube in a day is pretty big though.

It's the fastest accumulation since the Suicide Squad "Queen" trailer, I believe.

I have noticed that youtube recently introduced a trending page (or at least, has started advertising a video's position now), so I wonder if that's having an impact.

 

[Xion385]

Is there a source for this?

Added source to OP.

 

[IdreamofHIME]

The title of the film is Thor: Ragnarok, not Thor 3: Ragnarok.

It's actually Thor the Dark World II: Ragnarok

 

[3N16MA]

Marvel figured it wasn't wise to leave Thor on his own. They got Hulk to carry Thor.

 

[Kart94]

The Trailer looks amazing.

This better not be as bad as Bore: The Dark World

 

[Manmademan]

It's actually Thor the Dark World II: Ragnarok

Thor 3: The Dark World II: Ragnarok- Hela Won.

 

[Wensih]

I'm still burned by how boring/forgettable the first two thor movies were....

I was too until I saw that Waititi was directing. What We Do In The Shadows and Hunt For The Wilderpeople (top 5 2016 film) were amazing and he looks to have energized the Marvel series that really needed it.

 

[Magwik]

I'm starting to think these trailer view records are fudged

Every big new trailer seems to break the "record"

 

[3N16MA]

Thor 3: The Dark World is here to redeem the series.

 

[titiklabingapat]

Useless metric. It will always go up as the population increases.

 

[FireBeaver]

That's good. Clearly people are excited for Thor 2: The Dark World 2: Ragnarok

 

[bryehn]

Logo is dope. Makes me think there's a Guardians tie-in.

 

[Dice//]

I'm still burned by how boring/forgettable the first two thor movies were....

Which begs me to ask, how is this one getting so much buzz?

 

[Grizzlyjin]

Does this even matter anymore? Every few weeks we're getting a "most watched/fastest views accumulated" trailer. It's like when a new song comes out. It'll get to 100 million very quickly, whereas more popular songs that were on the channel for years don't have that number to date.

 

[kswiston]

Every big new trailer seems to break the "record"

At least Disney's trailer view records before this have lead to big box office openings.

Paramount claimed 100M views for XXX 3 in its first 2 days. The film opened to $20M.

 

[3N16MA]

Which begs me to ask, how is this one getting so much buzz?

That is what a great trailer is supposed to do.

 

[Pai Pai Master]

the skux life has chosen thor

 

[blame space]

Can't wait to reluctantly see this and post about how much it sucks

 

[Kayhan]

Not surprising. It was a hela good trailer.

 

[Avixph]

Added source to OP.

Thanks.

 

[Kart94]

At least Disney's trailer view records before this have lead to big box office openings.

Paramount claimed 100M views for XXX 3 in its first 2 days. The film opened to $20M.

XX3 did make a killing in China though, which i wonder what they saw in it that we didn't.

 

[Daingurse]

It's a great trailer, very hype. I'm really excited for Thor: Ragnarok!