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Sources tell THR that the eight-episode series was produced over three months in Hawaii and underwent a number of reshoots. Among them was an estimated $100,000 to fix the visual effects for the wig worn by Swan's Medusa, who has the ability to move and control her hair the way most people use their hands and fingers. (Feature director Roel Reine, who helmed both Imax episodes, noted that the first trailer for Inhumans may have been released too early, as it featured unfinished VFX, including Medusa's hair.) Meanwhile, some insiders say Lockjaw eventually disappears from the story because the production couldn't afford the continued cost to deliver the huge canine.
The Imax debut doesn't exactly offer a promising linear debut for the Inhumans when it premieres Sept. 29 on ABC as part of the network's new Friday lineup. (Marvel veteran Agents of SHIELD will move from its Tuesday home and take over the Friday 8 p.m. slot once Inhumans wraps its run.)
As for Inhumans' ABC debut, the first two episodes will be expanded and feature an 84-minute run time as a way to offer something new for diehard Marvel fans who saw it in theaters. Sources note that Imax paid to produce the first two episodes of Inhumans, which likely offset at least some of the costs.
Inhumans will launch with low expectations given its home on Fridays, though ABC is optimistic that loyal Marvel viewers will make the freshman drama a DVR hit the way Agents of SHIELD has remained a sturdy performer when factoring in delayed viewing. Agents of SHIELD, which like Inhumans is produced by Marvel and ABC Studios, underwent budget cuts and a licensing fee reduction in a bid to reduce costs. Season four averaged a 1.7 among adults 18-49 with seven days of DVR and 4.6 million total viewers.
"Marvel understands just as well as we do how loyal that SHIELD and the Marvel audience is," says Andy Kubitz, executive vp program planning and scheduling at ABC. "For the ability to move a show from one day to another, we have more confidence that that core audience those very faithful watchers of Marvel product will travel with it. The great thing about Friday night for these shows is it gives three days of downtime for a lot of these younger viewers to be able to catch up on it. You've got Saturday and Sunday viewing that will be able to be counted into our C3 to help us monetize it."
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