Lisanna at least actually has an actual dynamic with Natsu. Hinata's big claim to shame was having a crush and getting her ass kicked by Neji.
Like, I know more stuff comes up in this arc, but I always found Hinata's popularity really perplexing.
She has no dynamic with Natsu today, its all flashback stuff that we barely see.
Since she came back she doesn't fight transforms into useless I'm a cute kitty girl, she really doesn't have a relationship with Natsu I mean you think it be significant that she alive again but nothing is done with her (one of her only big moments since being brought back is her and Natsu being naked in a jail cell) she really does nothing with her older siblings.
She a character that did more dead then she did when she was alive.