BigJonsson
Member
The GameBoy is about to grow up. Nintendo is getting ready to play with adults, by introducing a sleek-looking new product called the DS, a wallet sized game it hopes will draw an older crowd.
The Japanese video game maker is an acknowledged pioneer in the industry, but up until now, most of its games have been pretty much aimed at kids.
But with the massive success of older-appeal titles like Halo 2, which set new sales records when it went on sale early Tuesday, the company knows theres a lot of money to be made attracting an older demographic.
To do that, its fashioned a lightweight silver console that consists of two screens. The top lets you watch the game. The bottom gives players access to a map and doubles as a touch pad.
And the device is Wi-Fi enabled, meaning two can play at once, if theyre within 150 feet of each other.
And to prove this Nintendo isnt just for kids, the firm is launching a $40 million ad campaign with the sexy catch phrase touching is good.
This is very untraditional for Nintendo to be aggressive, reflects surprised analyst P.J. McNealy. But I think at this point it's needed.
It may be the only way to beat out rival PlayStation II, the perceived leader in the video game wars. Sony has a huge amount of brand cachet and they know how to market cool, agrees analyst Schelley Olhava.
Among the first titles available in the DS arsenal: "Metroid Prime Hunters: First Hunt," "Tiger Woods PGA Tour," "Madden NFL 2005" and "The Urbz: Sims in the City." Theres not a Pokemon or a Donkey Kong in sight.
And Nintendo is hoping there wont be any of their devices around long, either. They aiming for a Christmas sellout when the new gadget hits stores in North America on November 21st. Itll set you back around $180 Canadian.
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City TV should just stop talking about anything videogame or computer related
The Japanese video game maker is an acknowledged pioneer in the industry, but up until now, most of its games have been pretty much aimed at kids.
But with the massive success of older-appeal titles like Halo 2, which set new sales records when it went on sale early Tuesday, the company knows theres a lot of money to be made attracting an older demographic.
To do that, its fashioned a lightweight silver console that consists of two screens. The top lets you watch the game. The bottom gives players access to a map and doubles as a touch pad.
And the device is Wi-Fi enabled, meaning two can play at once, if theyre within 150 feet of each other.
And to prove this Nintendo isnt just for kids, the firm is launching a $40 million ad campaign with the sexy catch phrase touching is good.
This is very untraditional for Nintendo to be aggressive, reflects surprised analyst P.J. McNealy. But I think at this point it's needed.
It may be the only way to beat out rival PlayStation II, the perceived leader in the video game wars. Sony has a huge amount of brand cachet and they know how to market cool, agrees analyst Schelley Olhava.
Among the first titles available in the DS arsenal: "Metroid Prime Hunters: First Hunt," "Tiger Woods PGA Tour," "Madden NFL 2005" and "The Urbz: Sims in the City." Theres not a Pokemon or a Donkey Kong in sight.
And Nintendo is hoping there wont be any of their devices around long, either. They aiming for a Christmas sellout when the new gadget hits stores in North America on November 21st. Itll set you back around $180 Canadian.
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City TV should just stop talking about anything videogame or computer related
