This is wild. (h/t to @sangerkatz on twitter for the image clip) Definitely explains the ownership freak-out, though.
https://www.nytimes.com/interactive/2017/10/11/upshot/trump-nfl-polarization.html
https://www.nytimes.com/interactive/2017/10/11/upshot/trump-nfl-polarization.html
About three weeks ago before President Trump said that N.F.L. owners should fire players who kneel during the national anthem Democrats and Republicans held relatively similar views about the league. About 60 percent said they viewed it favorably, while about 20 percent said they viewed it unfavorably, according to daily online surveys conducted by Morning Consult, a polling, media and technology company.
Since Mr. Trumps remarks, though, many of his supporters have changed their attitudes.
Trump voters are now much more likely to say that they view the N.F.L. negatively, reflecting a sharp change around Sept. 23, when Mr. Trump criticized the players at a speech in Alabama. The views of Hillary Clinton voters have not changed appreciably over the last few weeks.
Both Democrats and Republicans were more likely to report seeing negative news about the N.F.L. around the time of Mr. Trumps remarks in Alabama and the protests that followed. But Trump voters were much more likely to do so, while respondents who said they voted for Mrs. Clinton were more mixed in the coverage they reported seeing.
One possibility is that the two groups are not reading the same kinds of articles, avoiding those they disagree with. Another is that people are simply taking different attitudes away from the same articles, tweets and Facebook posts.
The shifts are not limited to professional football. After LeBron James tweeted his support for Stephen Curry, whose invitation to the White House was rescinded by Mr. Trump (after Mr. Curry indicated he wouldnt attend), the share of Trump voters who said they held very unfavorable views of Mr. James more than doubled, to 23 percent from 11 percent. For Clinton voters, the opposite was true: The event made them like Mr. James more.