When you think about it, this really is true. The Xbone, an all-in-one media device for the living room was always the endgame. The original Xbox, a console I truly enjoyed, was a fucking experiment. The 360 was the foot in the door. Now that Microsoft has finally gained what they see as an appropriate amount of mind-share in the public's eye, they're going for it. That all-in one media hub, a jack of all trades entertainment device. They made great gaming-centric consoles in-spite of this original goal up until now, which is truly ironic.
They used the hardcore gamer as a stepping stone. Nothing more, nothing less.