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[Thick Thighs Save Lives]

This is coming from Philippe Tremblay, Director of Subscription at Ubisoft:

"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen [in games]. As gamers grow comfortable in that aspect… you don't lose your progress. If you resume your game at another time, your progress file is still there. That's not been deleted. You don't lose what you've built in the game or your engagement with the game. So it's about feeling comfortable with not owning your game.

"I still have two boxes of DVDs. I definitely understand the gamers perspective with that. But as people embrace that model, they will see that these games will exist, the service will continue, and you'll be able to access them when you feel like. That's reassuring."

Full article available at GiBiz:

The new Ubisoft+ and getting gamers comfortable with not owning their games

Ubisoft has rebranded its subscription offering and introduced a new service for PC players. Ubisoft's main all-singing…

www.gamesindustry.biz

 

[MrTroubleMaker]

 

[Thick Thighs Save Lives]

My immediate response to him

 

[Sleepwalker]

 

[GHG]

And in that case you need to feel comfortable with low sales/revenue.

 

[Lucifers Beard]

Hmmm no, you should get comfortable in the fact that your studio are unlikely to get the subscriptions you want.

 

[Hudo]

Ubisoft don't have anything worth to own anyway.

 

[LavitzSlambert]

 

[SJRB]

I mean, he’s the director of Subscriptions. Of course he’s going to say this. His entire mission is to get people away from buying games and getting them in the Ubi+ ecosystem.

 

[Doom85]

Dear Mr. Director:

 

[Nonehxc]

This is coming from Philippe Tremblay, Director of Subscription at Ubisoft:

Full article available at GiBiz:

The new Ubisoft+ and getting gamers comfortable with not owning their games

Ubisoft has rebranded its subscription offering and introduced a new service for PC players. Ubisoft's main all-singing…

www.gamesindustry.biz

Phillip Tremblay and Ubisoft need to feel comfortable with not getting any of my money..like they've been doing for the past 9 years. Same applies to ActiBlizz for maybe about the same time or more, and the only reason I came back to EA after a loooong time was because they started letting two teams make games and not roulettes and Respawn with both Jedi games and Motive with Dead Space Remake did a fantastic job.

 

[ByWatterson]

If you can build a subscription model as stable and broad as Spotify, sure, why not?

But you can screw right off with a Netflix here-today-gone-tomorrow Gamepass approach. I guess the publishers can guarantee their own games forever, but none of them have catalogues good enough to justify the money over time.

 

[ChorizoPicozo]

sure. companies also need to be comfortable with gamers not paying full price or even nor paying for games at all.

​

 

[tusharngf]

Ubisoft needs to add achievements in their games on epic and steam store first. Owning things is completely secondary lol.

 

[TGO]

 

[P.Jack]

Yeah it’s reassuring that I’ll be able to play The Crew this summer.

Oh wait

 

[Werewolf Jones]

Most UbiSoft games are formulaic garbage. I'd rather not own your games at all bro.

 

[stn]

I hope he's comfortable with me continuing not to buy Ubi's games.

 

[veterangamerUK]

My coin ops machine says hi

 

[ReBurn]

I've been renting games for decades. I don't mind not owning some of the games I play. I'll buy the ones I really want.

 

[acidagfc]

I feel pretty comfortable not buying any Ubi games, tnx.

 

[Mokus]

Saying the obvious.

 

[NotMyProblemAnymoreCunt]

 

[SlimySnake]

I mean he makes a good point about people streaming music and movies nowadays. No one cares.

Gamers will come around eventually. But his revenues wont. Movies have the box office to recoup their money. Taylor Swift goes on tour and makes a hundred million per tour. If not more. the streaming is just extra revenue for them.

 

[acm2000]

i mean thats why i have game pass, dont care that i dont own them i generally only play through any game once

 

[Fabieter]

Well we had s huge quality drop off in shows the last few years. There a few exceptions like stranger things but most shows aint very good. Iam confident that the same will happen in gaming if less and less people buy games. So no thank you.

 

[Fess]

I have no problem with not owning games, just let me play them. Same as with Spotify. And Netflix.

But I have a problem with subscribing to a small games library with too few games I want to play. So no Ubi+ here. Sorry.

Currently subscribing to PS+ Premium and Gamepass Ultimate. Both subs ends soon, it’s planned. I could see myself subbing to Gamepass again if I find a cheap deal, but no full price subs.

 

[NomenNescio]

There are a lot of differences between videogames, music and movies in terms of media consumption.

Music subscriptions work because they're dirt cheap and the artists aren't fragmented in several plataforms (like it happens with movies). 8 dollars a month get you all the music in the world without any hassle.

How long does a movie last? An average of 1 and half hours. With one month of subscription you can watch many many movies and make your money's worth, then unsubscribe. There's no progress to lose. You want to purchase the movie because you want to see it many, many times? You can buy the blu-ray, or a digital copy.

Gamepass and PS Plus are expensive. They don't have all the games, they have a limited selection that is constantly rotated. How many games are you going to play in a month? And the whole "you don't lose your progress" is kinda bs, as these companies are used to ban people's entire accounts for the most ridiculuous reasons. Apple isn't banning my ID, nor is it Netflix or other services. But for some reason in gaming they have to be such a pussy.

 

[Danjin44]

 

[Shin-Ra]

Ubisoft don't have anything worth to own anyway.

Not since Rayman Legends for me.

 

[MidGenRefresh]

I can 'own' your games without you getting a single dollar from it. How do you like that, Mr. Ubisoft Director?

 

[FunkMiller]

Stop buying Ubisoft games, people.

 

[Damigos]

Most important thing is to always have the option to buy physical. Which we already dont, especially on pc.
So its a war already lost. The sub model will dominate, whether we like it or not. Maybe not next generation, but some time it will

 

[Clear]

Director of subscription services says thing relevant to subscription model games!

What else would you expect somebody in that role to say?

 

[gtabro]

I only feel comfortable when I don't give Ubisoft a single cent (now I'm even more motivated not to).

I am on a 9-year streak right now

 

[SHA]

"DIRECTOR OF SUBSCRIPTIONS!"
What is this? this is too humiliating to be true, we are hitting a new low, the phrase is too offensive, can't they at least find different words instead of being offensive.

 

[FunkMiller]

I only feel comfortable when I don't give Ubisoft a single cent (now I'm even more motivated not to).

I am on a 9-year streak right now

I've found I'm so much happier not buying shit from these god awful companies ever.

 

[Tiago Rodrigues]

This is starting to feel like gaming subscriptions just aren't catching on as much as anyone hoped for.

Good.

 

[PixelatedBeast]

Probably just marked the last time I ever buy a Ubisoft game when a company has this type of anti consumer behavior. Aint no way i hell im supporting a company that doesnt think I deserve to own what I spend my money on.

 

[Majormaxxx]

How about this: get fucked, greedy disgusting clown.

 

[ShadyAcshuns]

 

[Fake]

 

[Negotiator101]

I do love the knee jerk reactions to this but I treat games now very much how I treated movies after the streaming services became popular. If I like a movie/game enough I'll buy it regardless of whether it's on the service or not as its something I'd prefer not to lose if I unsubscribe.

The benefits of a subscription far outweigh the negatives IMO (not actually owning your games) as I always have something new to play.

 

[MiguelItUp]

I got Ubi+, not because I'm a hardcore Ubisoft fan, but because I wanted to play Prince of Persia for $15, lol. I'll cancel the service and buy it when it's cheaper if I really enjoy it. But, screw this guy. We need to get used to not owning things? Nah, we don't. You lost me pretty quickly, man, lol.

 

[Mahavastu]

Ubisoft has the problem, that the price of their games goes down fast, but the Subscription service is pretty expensive (I just saw 18 Euro per Month).
If you do not have to play the games day 1 it makes no real sense to subscribe their service, even if you like the games and buy them regulary.

 

[cireza]

They got comfortable not owning their CD collection or DVD collection.

I never bought even a single month of subscription to a music or video streaming service. I own and buy CDs, DVDs and Blurays and that's my only way of spending money in these mediums.

 

[iHaunter]

They have a Director for Subscriptions? No wonder that company is failing so heavily. Bunch of buffoons from the top down.

 

[Schmendrick]

well, I´d stop buying Ubisoft titles now if I hadn`t done that ~5 years ago already.

 

[SJRB]

Stop buying Ubisoft games, people.

That's exactly what the guy wants, lol.

 

[ShadyAcshuns]

It won't be long, ladies and gents, until we stop having the option to buy these games outright, and the only way to "enjoy" them will be with a shitty sub. When that happens, I'm out.